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NBTC/ITU Regional Seminar on “Delivery Technologies and Business Models for Mobile Television and Multimedia Services

On the occasion of the NBTC Expo Thailand 2015 (NET 2015) which is organized by the National Broadcasting and Telecommunications Commission (NBTC) during 6-9 August 2015 at the Queen Sirikit National Convention Center, Bangkok, Thailand, the NBTC and the International Telecommunication Union (ITU) are jointly organizing the NBTC/ITU Regional Seminar on “Delivery Technologies and Business Models for Mobile Television and Multimedia Services which will be held on Saturday 8 August 2015 at the same venue of the NET 2015.

This Regional Seminar is aimed to: 
• Define the different multimedia services, including the Video on Demand and linear television services on mobile platforms; 
• Introduce the different delivery technologies for mobile television services, including various MTV transmission standards and LTE eMBMS;   
• Share country experiences from countries which have launched commercial services or testing innovative new technologies or business models;   
• Discuss the opportunities and challenges faced when offering mobile television services.  

The seminar will also provide an opportunity for companies and organisations to showcase innovations, products and services in the EXPO. Participation and contributions from the private sector and the industry are encouraged.

 

Tentative Programme - 8 August 2015

​07:30-09:00Registration​

​09:00-09:20

​Opening Session

    Welcome Remarks by Air Vice Marshall Thanapant Raicharoen, Deputy Secretary
        General, Office of National Broadcasting and Telecommunications Commission
    Welcome Remarks by Mr. Ioane Koroivuki, Regional Director, ITU Regional Office for
        Asia and the Pacific
    Opening Remarks by Colonel Dr. Natee Sukonrat, Chairman of the National
        Broadcasting Commission, Vice-chairman of the National Broadcasting and
        Telecommunications Commission (NBTC)

​09:20-09:40Group Photo and Coffee break

​09:40-10:10

​Session 1: Overview of Multimedia Services and Mobile Television Services, including Different Delivery Technologies

This session will provide an overview of different multimedia services and the role of mobile television services in this converged market of ICT, telecommunications and broadcasting. In addition, an overview of different delivery technologies and the pros and cons of each.

    "Interactive Multimedia & Mobile Video Services" by Mr. Peter Walop, ITU Expert
        [Download Presentation]

​10:00-10:40

​Session 2: Introduction on MTV standards

This session will provide insight into the network architecture and functionality of the different MTV technologies, including ISDB-T (OneSeg/mm), T-DMB and DVB-T2 Lite, as well as their application in different countries.
           
   "Delivery Technologies and Business Models for Mobile Television Services 2015"
       by
Dr. Amal Punchihewa, Director ABU Technology, Asia-Pacific Broadcasting Union
       (ABU) 
[Download Presentation]

​10:40-11:40

​Session 3: Introduction on LTE eMBMS

This session will provide insight into the network architecture and functionality of LTE and its evolution into eMBMS, as well as its application in different countries.

   "Introduction to LTE eMBMS: Evolution and Applications" by Mr. Scott Minehane, ITU
        Expert [Download Presentation]
   "eMBMS Delivers Mobile Video to the Mass Audience" by Mr. Allan Lee, Senior
       Marketing Expert on Global Marketing and Marketing Solutions, Huawei Technologies
       [Download Presentation]

​11:40-12:10

​​Session 4: Mobile Television Country Case 1 - Japan/NOTTV 

The session will present the implementation and business case of mobile television services on a broadcasting platform (i.e. ISDB-Tmm), including challenges, lessons learned and future developments. 

   "ISDB-Tmm Mobile Multimedia Broadcasting in Japan" by Mr. Tomoyuki Ohya,
       Director, Senior Vice President Technology & Solution Department, mmbi Inc., Japan
       [Download Presentation]
​12:10-13:10​Lunch break

​13:10-14:10

​Session 5: Mobile Television Country Case 2 – South Korea/KT

This session will focus on implementation and business case of mobile television services on the LTE eMBMS platform, including challenges, lessons learned and future developments.

   “Smart DMB based on Hybrid DMB” by Mr. Sangjoo Lee, Korean Broadacsting System
       (KBS)
[Download Presentation]
   "Overview of KT’s mobile IPTV" by Ms. Hye-Seung Seo, Senior Manager, Mobile TV
       Business Unit, KT [Download Presentation]

​14:10-15:00

​Session 6: Future Technology Developments and Trials in the Broadcasting Industry

This session aims at demonstrating the latest technology developments for mobile television services, led by broadcast industry players. More specifically the trials in Germany and Italy on the application of LTE broadcast services carried in a DVB-T2 multiplex.

   "Mobile TV: Technology Developments and Trials" by Mr. Sharad Sadhu, ITU Expert
      
[Download Presentation]
   "Trends in Broadcasting and Mobile Television" by Mr. Peter Walop, ITU Expert
       [Download Presentation]
​15:00-15:20​Coffee break

​15:20-15:50

​Session 7: Future Technology Developments and Trials in the Telecommunication Industry

The session will present the latest technology developments for mobile television services, led by telecommunications industry players. More specifically on the development of 5G networks and the inclusion of mobile video services.

   Mr. Roberto Barletta, Head of Sales, Ericsson Thailand [Download Presentation]

​15:50-16:30

Session 8: Panel discussion on challenges and the way forward for mobile television services

This session is aimed at discussions on challenges and way forward on the development of mobile television services, including aspects such as industry convergences, cooperative business models and access to and sharing of spectrum.

   Ms. Orasri Srirasa, Acting Director - Digital Broadcasting Bureau, Office of National
       Broadcasting and Telecommunications Commission
   Dr. Amal Punchihewa, Director ABU Technology, Asia-Pacific Broadcasting Union (ABU)
   Mr. Sharad Sadhu, ITU Expert
   Mr. Allan Lee, Senior Marketing Expert on Global Marketing and Marketing Solutions,
       Huawei Technologies
   Mr. Tomoyuki Ohya, Director, Senior Vice President Technology & Solution Department,
       mmbi Inc., Japan
   Mr. Lee, Sangjoo, Korean Broadcasting System (KBS)
   Ms. Hye-Seung Seo, Senior Manager, Mobile TV Business Unit, KT
   Mr. Scott Minehane, ITU Expert
   Mr. Roberto Barletta, Head of Sales, Ericsson Thailand

​16:30-16:40

Closing Session

    Closing Remarks by Mr. Ioane Koroivuki, Regional Director, ITU Regional Office for Asia  |
        and the Pacific    
    Closing Remarks by Mr. Sombat Leelapata Deputy Secretary General, Office of National
        Broadcasting and Telecommunications Commission