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Be He@lthy Be Mobile - A Handbook on How to Implement MTB-Tobacco

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Tuberculosis (TB) health-care providers involved in the World Heath Organization (WHO) and International Telecommunication Union (ITU) Be He@lthy, Be Mobile initiative can learn to implement a successful mTB- Tobacco programme. Be He@lthy Be Mobile - A Handbook on How to Implement MTB-Tobacco is an extensive and comprehensive guide to implementing a successful SMS texting campaign that impacts real behavioral change in tobacco users struggling with TB. The handbook gives detailed instruction on operations management, content development and adaptation, promotion and recruitment, technology specifications, and monitoring and evaluation. Working toward the end goal of changing harmful behaviors, TB health-care providers will learn how to use SMS messaging to supplement the routine TB care they are already providing.