This session will focus on the evolving business landscape of television, engaging in discussions about the factors that facilitate the success of future television services. We will explore the challenges and opportunities that the television industry faces across different regions worldwide, encompassing both well-established markets and emerging economies. We aim to delve into the dynamic forces influencing the future of television.

This session will dive into the dynamic landscape of television content delivery, featuring the latest technological advancements across multiple delivery platforms, including broadband, cable, and terrestrial/satellite broadcasting. Our discussions will explore cutting-edge broadcasting television applications, as well as the challenges and opportunities of convergence. Additionally, we'll examine how emerging smart terminals and advanced services are positioned to enhance and complement the existing offerings in broadband, broadcast, and cable TV throughout the Americas.
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In this session, we will explore regional case studies and regulatory strategies that have played a pivotal role in advancing television services, emphasizing the significance of the analog-to-digital transition, novel applications, and effective spectrum management. Our objective is to offer insights into the television landscape across the Americas and illustrate how the influence of digital TV services can underpin future growth through well-defined regulatory frameworks. These frameworks will encompass crucial aspects such as spectrum matters, content protection, piracy and others.