The objective of this National consultation was to develop a model project for Digital Transformation that helps Montenegro navigate technological changes and accelerate achievement of the sustainable development goals, especially while leveraging the core competencies of Montenegro in the Tourism Sector.
Building on the initial interviews conducted in Podgorica on September 10-12 for the digital innovation profile of Montenegro, and the subsequent outcome presentation in Budva on 3 October 2018, the workshop and Focus Groups enabled a holistic deep dive on aspects of digital transformation in Tourism sector, and developed an ecosystem approach to digital transformation that create competitiveness and strengthen the growth of SMEs, entrepreneurs and the sector.
The expected outcome was to finalize the digital innovation profile of Montenegro, assess the Tourism Ecosystem, and develop a bankable project for Montenegro. The goal was to develop an initial roadmap and skeleton plan for the project that can be turned into a project brochure to enlist partners and investors.
The project was a scalable and could be expanded later to impact other sectors and will engage stakeholders in cross sectorial collaboration.
