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4.3.2 Solution

Collaborative platform designed to let the managing entity centralize and harmonize the entire
tourism offer, thanks to the publication and creation by the entrepreneurs, in a professional portal
adapted to the destination's strategy. Thus, complete experiences are generated as a sum of
individualized and personalized offers for each tourist segment. It also includes a module to boost
the local economy through a loyalty system.

4.3.3 Benefits

Optimizing digital sales and promotion channels and e-commerce of the destination's
businesses.
Increased direct sales of the destination, localizing the supply chain.

Reinforcing the branding and brand positioning of the destination through the
incorporation of all its offerings and assets under a single identity.

32 Smart tourism: A path to more secure and resilient destinations