Page 47 - Smart tourism: A path to more secure and resilient destinations

4.4.2 Solution

Management system (collection, storage and processing) of information about visitors captured by
Wi-Fi sensors, mobile data and digital media, to obtain insights that help to know and understand
tourists, and to analyse the evolution of the activity to always adapt the offer and services to the
needs of the visitor.

4.4.3 Benefits

Understanding and managing tourist flows in the destination, combating saturation
and attending to the tourist carrying capacity.
Adaptation of tourism resources to the current and future needs of visitors, improving
their experience before, during and after the trip.
Optimization of the strategy based on visitor habits and defining the tourist
experience in relation to the destination.

4.4.4 Use Cases

Solutions aimed at the economic reactivation of the destination will allow its revaluation and
productivity increase.

Visitor segmentation and profiling: Qualitative analysis of tourists before,
during and after their visit to the destination to create and offer new personalized
experiences.
Visitor behaviour and mobility: Monitoring of anonymized data to study the
seasonal behaviour of segments of the population.
Economic impact observatory: Analytical approach to the consumption activity
carried out through credit cards at merchants operating within the destination.

Safe Destination Reputation Analysis: Evaluating the perception of safety, health
and hygiene that the destination is transmitting and promoting to tourists through
multiple channels.

Mapping of tourism spatial planning strategies: Useful in identifying and driving
tourism business performance through combined analysis of tourism flow and
spending information.

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