Page 46 - Smart tourism: A path to more secure and resilient destinations

4�3�4�5�2 Main characteristics
• It provides entrepreneurs, through a single
channel, with access to grants and subsidies,
workshops, training, and even further
activities for the recovery of the sector.

• Establishing a channel to share experiences
and expertise among professionals about
best practices in tourism management
during COVID-19.

• It links and connects professionals in the sector to establish possible synergies and cross-selling
collaboration models that improve their productivity.

• It offers the possibility of posting job offers so that local resource matching is predominant.

4.4 Tourism intelligence

4.4.1 The Challenge

Broadening knowledge about visitors to the destination by aggregating and centralizing data on
origin, reason for the trip, socio-demographic information, mobility, most visited areas, length of
stay, etc., in order to identify patterns, relationships and trends that can be used to plan and optimize
services that enhance the tourist experience and improve the quality of life of local citizens.

36 Smart tourism: A path to more secure and resilient destinations