Page 41 - Smart tourism: A path to more secure and resilient destinations

4.2.4.6 Safe tourism gamification

4�2�4�6�1 Description
Leveraging technology to build a gamification system that lets visitors experience and enjoy the
destination and its attractions without compromising their safety against possible contagions.

4�2�4�6�2 Main characteristics

• Creation of a bonus system that allows access
to promotions, offers and services in different
companies or activities at the destination
through different channels (physical or virtual
tourist cards).

• Incorporation of augmented and virtual
reality technologies for the generation of
gamification scenarios with greater user
penetration.

• Influence on the tourist's decision process through the generation of itineraries that take into
account the variables of capacity, safety and hygiene measures of the attractions.

4.3 Local service supply and demand management

4.3.1 Challenge

In a changing environment in which destinations are struggling to maintain their competitiveness,
the management body has the critical role of implementing a cooperation strategy between the
different businesses to increase their productivity and therefore that of the destination through
synergies among the different players.

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