Page 43 - Smart tourism: A path to more secure and resilient destinations

4.3.4 Use Cases

Solutions aimed at building a collaborative tourism governance ecosystem, which allows the

Professional portal: Content and asset manager to incorporate the safety and
hygiene offer and actions carried out in response to COVID-19.
Marketplace: Creation of experiences through the assets of companies adhering to
the professional portal and providing tourists with the ability to reserve and purchase
products and services.

Local economy stimulation: Implementation of tourist loyalty strategies through a
collaborative ecosystem between entrepreneurs and services.
Scheduling and reservation manager: Guarantees the maximum capacity
established in the regulations applicable to COVID-19 through intelligent planning.
Digital tourism community: Collaborative platform for sharing “tourism expertise”
and accessing grants and subsidies.

4.3.4.1 Professional Portal

4�3�4�1�1Description
Content and asset manager that allows an easy and simple way to incorporate the tourism offer
and promotion of the destination's companies, providing them with tools that enable new sales
and promotion channels to increase demand.

4�3�4�1�2 Main characteristics
• Coordination and governance of the sector's
tourism offer in a single portal and adapting
it to the quality standards established at the
destination.

• Decentralized maintenance of promotional
information and digital assets of the different
companies adhered to the portal.

• It offers tools that allow companies to perform segmentation and analytics of user interaction.

• Incorporated timeline for publishing safety and hygiene measures against COVID-19 enabling
the transparent publication of performance certificates through the Tourist App.

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