Page 37 - Smart tourism: A path to more secure and resilient destinations

4.2.1 Solution

The solution for this would include a manager who, regardless of the digital channel chosen (e.g.,
APP, Web Portal, Totems, social media), provides tourists with content and tools that contribute to
improving their experience at the destination, while offering updated information on the different
areas and services in the territory that contribute to increasing the tourist's perception of safety.

4.2.3 Benefits

Maintaining the interaction and relationship with the tourist in all phases of the trip
(planning, during and after the trip) through multiple channels.
Enabling the channels to adapt to new usage trends and their contents to the new
tourist demand.
Constant evaluation of the feedback and digital interaction of the tourist's online
behaviour.

4.2.4 Use Cases

These use cases highlight solutions aimed at restoring tourist confidence in the safety of the
destination by generating safe and personalized experiences.

360º Planner: A solution for planning the trip, managing the stay and sharing the
experience, providing updates and information of interest during the stay.
Safe and customized offer: Profiling and adapting the offer to the potential demand
through proximity marketing and online interaction of the tourist.
Safe and advanced tourist services: A bidirectional relationship channel with tourists
that offers information on the services of the territory and their updates, together with
answers to queries and incidents.
COVID-free tourist traceability: COVID-19 test traceability module for tourists
through a decentralized, reliable and safety network that allows them to access tourist
services freely.

Virtual immersion at the destination: Attraction of interest in the trip planning phase
and offer immersive and safe experiences in the face of peak traffic scenarios.

Smart tourism: A path to more secure and resilient destinations 27