Page 38 - Smart tourism: A path to more secure and resilient destinations

Safe tourism gamification: Enabling tourists to experience and enjoy the destination
and its attractions, without compromising their safety against possible contagions.

4.2.4.1 360º Planner

4�2�4�1�1 Description
This involves enabling the organization and planning of the trip from any device by organizing the
entire trip and information of interest relevant to the experiences to be consumed, offering updates
and information in real time in the execution phase of the trip.

4�2�4�1�2 Main characteristics
• It gathers information on places of interest to
visit and a complete travel guide, providing
information and implemented hygiene and
safety actions.

• Plan and book your trip before arriving at the
destination for the consumption of unique
experiences during your stay.

• It receives information, in real time, on modifications, capacity and the flow of people, which
enables modification and creates the ability to decide between one experience and another
according to certain parameters such as availability, safety and promotion.

• Providing continuous feedback on each experience consumed and sharing the journey with
other users.

4.2.4.2 Safe and customized offer

4�2�4�2�1 Description
Contextualization and personalization services are used to profile tourists and adapt the offer to the
potential demand, considering their preferences and interactions, physical (proximity marketing),
as well as online, with the destination.

28 Smart tourism: A path to more secure and resilient destinations