Page 44 - Smart tourism: A path to more secure and resilient destinations

4.3.4.2 Marketplace

4�3�2�1 Description
The managing entity acts as an aggregator of tourist offers and assets, creating experiences through
the combination of assets of the companies that are members of the professional portal, and
providing the potential tourist with the ability to book and purchase products and services.

4�3�2�2 Main characteristics

• Streamlined booking and purchasing
processes for local experiences and
packages at the destination.

• Personalized information according to the
type of user, improving the customer journey.
• Incorporating marketing tools and analysis
of advertising impacts, search engine
optimization, SEO, etc.
• Integrated with the destination's portal and promotional app to incorporate trip planner
capabilities before, during and after.

4.3.4.3 Economic stimulation

4�3�4�3�1 Description
Capable of implementing tourist loyalty strategies through the creation of a collaborative ecosystem
between entrepreneurs and services of the destination thanks to the use of different systems, e.g.,
tourist card (physical or virtual) or compensation system.

4�3�4�3�2 Main characteristics
• Allowing the business owner to join a
collaborative loyalty programme coordinated
and managed by the destination's
management body.

• Enabling entrepreneurs to offer discounts
and unique loyalty promotions for their
services and/or collaborations within the
destination's dynamization ecosystem.

34 Smart tourism: A path to more secure and resilient destinations