Page 36 - Smart tourism: A path to more secure and resilient destinations

4�1�4�5�2 Main characteristics
• In this way, it is possible to understand which
areas are attractive, and to identify points
of greater or lesser affluence, to adapt the
offer and services according to the visitor's
analytics.

• Use of real, accurate and reliable data to
develop tailor-made marketing studies.

• Identification of hot spots in the venue to
strategically install interactive kiosks or digital
screens displaying relevant information.

4.2 Promotion and interaction channels

4.2.1 The challenge

The main challenge involves providing tourists with contents and tools that contribute to improving
their experience at the destination, in addition to offering updated information on the different
areas and services of the territory, making them feel safer and more welcome.

26 Smart tourism: A path to more secure and resilient destinations