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Dubai, one of the seven emirates of the United Arab Emirates, is one of the largest cities in the world and a major economic center in the Arabic Gulf region. On a 40-year digital transformation journey to make Dubai one of the most visited global cities and the happiest city on Earth, the Smart Dubai initiative is the region’s answer to the Fourth Industrial Revolution. Focused on three emerging technologies (artificial intelligence, blockchain, and Internet of Things), Case Study – Smart Dubai – Rashid – City Concierge details these initiatives with a special emphasis on the city’s digital concierge, code-named Rashid. The case study details the vision and content of the concierge, its implementation, and the results. This case study illustrates why and how Dubai is on target to achieve its goal of being the happiest city on Earth.

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