Mr. Forbes Makudza
Marketing Lecturer, Manicaland State University of Applied Sciences, Zimbabwe
Mr. Forbes Makudza is a marketer, lecturer and academic researcher in the Department of Business Management at Manicaland State University of Applied Sciences (MSUAS). Mr. Makudza taught marketing and business management at various other tertiary institutions in Zimbabwe such as Bindura University of Applied Sciences, Zimbabwe Ezekiel Guti University (ZEGU), University of Zimbabwe (UZ) and Marketers Association of Zimbabwe (MAZ). Before joining the academia, Mr. Makudza worked for several high-ranking private companies, such as the Zimbabwe Revenue Authority (ZIMRA) and OK Zimbabwe, where he left traces of dazzling performance.
He holds a first-class Master of Science (MSc) Marketing degree and a Bachelor of Business Studies Honours (BBS hons) degree in Marketing. He is currently pursuing Doctor of Philosophy studies and has since submitted his final thesis for marking.
As an active researcher and in just three years, Mr. Makudza published fifteen (15) academic research papers in referred, peer reviewed journals and presented three (3) research papers on international conferences. Mr Makudza’s research thrust is premised on digital technologies and how they affect marketing of goods and services in emerging economies. He has a collection of accolades and book prizes for academic excellence and outstanding performance.
