Media registration is now open for a briefing on the new
‘ITU ADM Renderer’ Recommendation and what it means for the future of sound.
The new Recommendation will provide a major impetus for the use of ‘Next Generation Audio’ (NGA), also known as the ‘Advanced Sound System (AdvSS).
Home ‘set ups’ for AdvSS/NGA can include multiple conventional loudspeakers or specially designed sound bars. The result will be a more realistic and exciting experience that will add considerably to the overall media experience.
The briefing will include a demonstration of the Advanced Sound System used during the Eurovision Song Contest and a preview by NHK (Japan) of the Advanced Sound System to be used during the 2020 Tokyo Olympics.
The ITU-R Study Group 6 will be holding a technology Expo at the same time and you are welcome to join the reception planned from 17:30 – 19:30 to see first-hand additional demonstrations on new broadcasting technology.
If you would like to attend the media briefing, please confirm your participation by emailing
Grace Petrin at
WHAT: Briefing on the new ‘ITU ADM Renderer’ Recommendation and what it means for the future of sound.
WHERE: ITU Headquarters in Geneva, Switzerland.
WHEN: Thursday 18 July 2019 at 16:30
WHY: Witness the start of the new age for media sound.
WHO: ITU and broadcasting industry experts behind the Recommendation