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Digital signage

This ITU-T Technology Watch Report highlights digital signage as an innovative medium for targeted information, entertainment, merchandising and advertising. Advancements in display technologies, falling manufacturing costs and a retail boom in emerging economies are contributing to the economic uptake and rapid spread of large-scale high-definition display networks. The report identifies trends to making digital signage more interactive and pervasive and describes why interoperability and global standards are key to tapping the medium’s full potential.