Page 51 - Smart tourism: A path to more secure and resilient destinations
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• It studies demographic variables of visitors to each tourist area by analysing mobile data to
identify potential customers.
• It combines both sources of information and performs geospatial analysis to understand tourist
spending behaviour and improve spatial productivity.
• Increasing the RoIe of existing and/or future businesses through the generation of ad hoc
reports that help decision-making and the implementation of strategies to increase revenues
and reduce costs.
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