Page 30 - Smart tourism: A path to more secure and resilient destinations

It is common for this system to start as a management scorecard and later be integrated into
the destination's platform thus becoming a tool capable of adapting to the information needs
of any tourist destination, and becoming the main source for generating tourism intelligence
and knowledge at the territorial level and equipped with all the technological components of
the platform at the level of processing, e.g., intelligence, data sources, software, analytics and
automations.

Additionally, it should allow, and be designed to measure and quantify, indicators of the different
strategic axes/dimensions of the destination (analysed in the previous topic).

In short, it must provide the destination with the following differentiating elements:

• Unified management: This involves the unified management of all indicators and processes
of the destination; from monitoring to the operation and promotion of tourism

• Distributed intelligence: This includes getting the most out of the data, analysing tourist flows,
making it possible to direct demand and adapt the destination's offer to the needs of each
visitor.
• Productivity of the destination: This involves contributing to improving the use of tourism
assets through the personalization of visitor services, directly impacting the destination's
economy.

20 Smart tourism: A path to more secure and resilient destinations