Page 28 - Smart tourism: A path to more secure and resilient destinations

Figure 6: Smart Tourism Platforms for Smart Destinations

This platform must have at least the same characteristics as the city platform, and should also
integrate at least the following tourism components or tools:

• Multichannel content manager for the development, creation, publication and updating of all
the destination's tourism content and assets through web portals, mobile applications, totems,
etc.

• Digital marketplace: offering tourists the full range of the destination's products and services.

• CRM: rendering tourist segmentation and profiling capabilities.

At a functional level, the following diagram can be used to identify the most relevant components
of a smart destination platform model together with its vertical solutions grouped by stakeholders
or end-users.

18 Smart tourism: A path to more secure and resilient destinations