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• Promotion and Advanced Relationships:
o New promotion and relationship channels that deliver a 360º vision of the tourist with
advanced relationship capabilities.
• Tourism intelligence:
o Use of advanced analytics techniques to extract value from every interaction and tourist
behaviour with the destination, its offering and services.
Figure 4: Pillars of Smart Tourist Destination
3.2 Functional overview
The Smart Tourist Destination Platform should be conceived as a solution that includes all the
dimensions of the destination, with an approach based on intelligence and the use of data, the
integration of all actors and systems through interoperable and open solutions, in a model of
interterritorial and inter-administrative cohesion, and that scales through public-private partnerships.
The comprehensive Smart Tourism Technology Platform for a destination supports the end-to-end
management of the tourist destination, from a promotional and from an administrative point of
view, and the relationships between the different stakeholders of the destination.
16 Smart tourism: A path to more secure and resilient destinations
