Question 12/9

​AI-enabled enhanced functions over integrated broadband cable network

(New Question)

Motivation

Artificial intelligence (AI) is becoming very popular in the framework of end-to-end transmission and displaying of advanced video and TV content, thus the implementation of AI-enabled functions is changing the customer behaviour and experience. Through these intelligent functions, the final users can benefit from personalized proposals selection and filtering of video content as well as a more effective video delivering and harmonization of the video displaying. Service providers can also benefit by learning the user behaviours which facilitate the migration and upgrade of networks, systems and devices.

In addition to the conventional transmission and display functions, various other intelligent functions, including gathering and analysing statistics to suggest personalized content, optimizing systems and devices, etc. can be installed into the integrated broadband networks to enable an immersive video experience and zero-touch service satisfaction of the customer. Those AI functions can be conceived and implemented in various parts of the entire network, e.g. the cloud platform, the edge computing entity, the operating system, the gateway, the set-top-box, and the management and optimization system.

To maximize the use of the intelligent functions, the following aspects need to be studied:

• statistical analysis of the watching behaviour for a better personalized service to the customer;
  
• ​video, television and data transmission optimization from both source and channel coding aspects over the integrated broadband network;
  
• multi-quality-of-service (multi-QoS) optimization and dynamic self-adaptation and network slicing for harmonizing both video and data transmission;
  
• key performance indicators (KPI) as well as their monitoring and management for the use of multi-QoS optimization; 
  
• precision marketing over television and other over-the-top (OTT) video terminals;
  
• fast zero-touch troubleshooting, diagnosing as well as AI-assisted migration plan for the integrated broadband network;
  
• use of business analytics and anti-fraud techniques.
  

Question

Study items to be considered include, but are not limited to:

• What kinds of intelligent functions are applied for video and data transmission over the integrated broadband network?
  
• What are the requirements and benefits about the use of intelligent functions for the video and data transmission?
  
• Where and how intelligent functions are logically deployed within the integrated broadband network?
  
• What and how interfaces and data models can be used for harmonizing the intelligent functions of video and data transmission, also to ensure compatibility with the traditional functions over the integrated broadband network?
  
• What are the physical and logical entities that enable intelligent functions over the entire video and data transmission network for the use and configuration of the service provider or customers or both?
  
• Taking advantage of the intelligent functions for video and data transmission optimization over the network, what methods can be utilized to enhance the video experience for the final customer?
  

Tasks

Tasks include, but are not limited to:

• Preparation of new Recommendation(s) regarding the above study items listed under “Question”;
  
• Maintenance and enhancements of existing Recommendations in the J.1600-series 
  

An up-to-date status of work under this Question is contained in the ITU-T SG 9 work programme, (https://www.itu.int/ITU-T/workprog/wp_search.aspx?sp=16&q=12/9​).