Question 10/9 - Requirements, methods, and interfaces of the advanced service platforms to enhance the delivery of sound, television, and other multimedia interactive services over cable television network
(Continuation of Question 10/9)
Motivation The use of the service platform, including cloud computing platform, for the delivery of sound and television signals as multimedia content, is spreading at an impressive pace. Existing cable television platform is based on conventional functions including user management, accounting, terminal management, content management, content delivery, and so on. These functions are still useful and will be used continuously in the future cable television systems. On the other hand, a lot of advanced server side technologies for service enhancement (e.g. target content distribution system, multi-device content distribution, and content recommendation system) become viable. To adopt these server side technologies to the existing cable television service efficiently and quickly, the common interfaces between existing cable systems and other advanced platforms are indispensable. Therefore, it is quite important and urgent to study the requirements, architectures, methods, and interfaces to leverage the platform side technology to enhance the existing cable television systems. This study will include, but is not limited to, advanced service platforms which include:
- advanced content management to realize the cable contents TV everywhere;
- user's account/terminal management for TV everywhere services;
- platform side technologies and interfaces to realize the harmonization between existing cable television services and over-the-top (OTT) services;
- management functions of the user/service statistics to enhance the personalization services.
The work area is the interface between cable television systems and advanced platforms. In some cases, not only cable TV systems but also the advanced platforms are operated by the cable operator (e.g. TV everywhere service system, target content distribution system, application market) but it is also possible that the cable system work together with the outside systems such as (but not limited to) machine-to-machine (M2M) system, Internet of things (IoT) system, and cloud-based system.
Question Study items to be considered include, but are not limited to:
- What are the service requirements applicable to the service platform to enhance the existing cable television services?
- What is the appropriate platform architecture to provide enhanced service with the satisfaction of the above-described service requirements?
- What interfaces are required between existing cable platform and the advanced service platform?
- What user account/terminal management method can be used for the TV everywhere service and how should it harmonize with existing user account/terminal management system? More specifically, when the cable operator provides the TV everywhere service, the content distribution to second devices (such as the mobile phone, tablet, etc.) will be controlled based on the subscriber information of cable television systems. Therefore, the communication between the subscriber management function of cable TV system and the TV everywhere service platform is necessary.
- What interface can be used to realize the harmonization between OTT video services and existing cable TV content management system?
- What interface can be used to adopt device-independent content recommendation system to the existing cable television system?
- What management functions can be used for the aggregation of user/service statistics, enabling the enhancement of personalization services?
- What management method and interface can be used to utilize the social media information to the content recommendation?
Tasks Tasks include, but are not limited to:
- The preparation of revised or new Recommendations as required.
An up-to-date status of work under this Question is contained in the Study Group 9 work programme (http://itu.int/ITU-T/workprog/wp_search.aspx?sp=15&q=10/9).
Relationships - Recommendations
- API of terminal platform: ITU-T J.200, J.201, J.202
- Set-top box: ITU-T J.295, J.296
- Server platform: ITU-T J.380-series, J.704, J.706, J.707
- Questions
- Study groups
- Standardization bodies
