The ITU Study Group 21 and ISO/IEC JTC 1/SC 29 organized a joint workshop on “Media Streaming Service – What’s next” in Geneva, Switzerland on 14 July 2026 from 14h00 to 18h00 CEST. The workshop was collocated with meetings of ITU-T Study Group 21​ “Technologies for multimedia, content delivery and cable television” and meetings of ISO/IEC JTC 1 SC 29 / MPEG-related WGs​. Sessions of the Joint Video Experts Team (JVET​) are also scheduled in the same period. The workshop was held in English and remote participation was provi​ded. 

As the landscape of multimedia streaming continues to evolve—driven by next-generation integrated networks, edge computing, and the increasing integration of Artificial Intelligence (AI)—the industry is entering a new phase of transformation. Building on decades of successful standardization, including MPEG-2 Systems (ITU-T H.222) and MPEG-DASH, ITU-T SG21 and ISO/IEC JTC 1/SC 29 aimed to explore how future media streaming services can address emerging technological, operational, and market challenges.

The workshop provided a platform for industry experts to exchange views on key topics such as next-generation media delivery over heterogeneous networks, ultra-low latency streaming, consumer-centric delivery and content repurposing, smart home and in-home media distribution, advanced media containers, volumetric and spatial media services, and issues related to energy efficiency, sustainability, and accessibility. Through interactive sessions and presentations, the workshop sought to better understand the opportunities and challenges that will shape future standards in multimedia streaming services.

Participation in the workshop was free of charge and open to any individual from a country that is a member of ITU who wishes to contribute to the work, but please note that registration to attend either in person or online was mandatory.​