Biographies

She has led award-winning global brand positioning and communications teams at world-class brands including Nike, H&M, and SOREL where she drove global expansions, led marketing and visual communications, and pioneered gamification and sustainability strategies to translate iconic, heritage brands to GenZ and pop culture audiences. 

Sasha has also served as a futurist with a current focus on pioneering Web3 & Emerging Technology in partnership with Fortune 500 brands, across the global luxury, retail, travel, CPG, health, and wellness industries. 

Her recent career highlights include launching the Gucci (x) Superplastic digital fashion collectibles (NFTs) collaboration, drop & Discord community development, while serving as Chief Marketing Officer at Superplastic. Sasha also led cross-functional teams, at the Virtual and Physical Design agency, Journey, to produce several industry firsts including projects Walmart’s Electric Fest on Roblox, and Nasdaq’s simultaneous IRL and virtual bell ringing in Times Square and on the Core gaming platform. 

In 2018, Sasha Founded Blockchain Style Lab with the goal of first diving deep into the fashion and tech space, which grew to define how the future of fashion, health & wellness and sustainability could be translated into wearable technology, art and designs for gaming, AI, avatars and other emerging technology platforms across the Web3 space. 

She currently serves as an Advisor, Board Member, and Fractional Executive at organizations, industry events, and start-ups that integrate design, innovation, and sustainability. She also volunteers at organizations that work to empower women and girls across the STEAM, ESG, and health and wellness spaces. 

Sasha is passionate about connecting brands, consumer audiences, and advanced technology to impact community and drive growth, creativity, revenue, and brand equity. She does this by uncovering hidden connections that yield tangible commercial applications across industries.

As an author and speaker, Sasha has been invited to speak globally at CES, NYFW, SXSW, Sundance Film Festival, Economist Impact, Web Summit, Women in Tech, House of Beautiful Business, 3D Tech Fest by Alvanon, Top 100 Women of the Future, Metaverse Beauty Week, Digital Fashion Week, AWE, and was recognized for her Public Speaking in Smart Meetings‘s inaugural Best-in-Class Smart Speakers Awards,

She also frequently translates fashion, innovation and emerging technology to audiences on podcasts and media interviews including:

NFT Now, What is the Metaverse?

Navigating the Metaverse Podcast

Retail Touchpoints interview

Fashion’s Future Moment on the Metaverse Marketing Podcast

You can find her recent writing here: https://medium.com/@sasha_wallinger