Page 173 - Reference framework for integrated management of an SSC - A U4SSC deliverable on city platforms

As a whole, these documents set the scope of the platform under seven groups:

1. Smart City and Destination capabilities: technologies that put at the service of tourist
destinations the capabilities of data intelligence to address the critical dimensions of local
tourism management (flows, concentration, interaction and performance), opening up new
possibilities for City Councils as generators and managers of data.
2. IoT layer: deployment of sensors in the territory at points of tourist affluence, plus the integration
of other devices already installed.

3. Solutions for decarbonization: identification of critical aspects, potentials and opportunities to
reduce and offset the carbon footprint of public services offered and the tourism sector.
4. Solutions for the improvement of marketing, promotion and sales of the value propositions of
destinations and the tourism products and services of the implicated tourism businesses.

5. Management and participation solutions that serve implementation, knowledge, coordination
and management processes.

6. Specific applications for programme beneficiaries with access to resources and services.
7. Solutions for the massive and effective training of the different users of the system.

The Smart Destination Platform establishes itself as an integral solution for smart and sustainable
cities, since it places tourists along with citizens in the centre of the four-area defined strategy.
This initiative will make use of the city data as its raw material and of enabling technologies as its
backbone, employing them to the benefit of all stakeholders, with the availability of improved and
innovative applications and services.

For their part, cities will benefit from the cost efficiencies derived from the disposal of a standard
platform with a modular design, thus allowing the addition of new components to better adjust
its scope to each city’s reality.

On the other hand, the tourism offer will be able to identify new sources of revenue thanks to the
data assets that will be acquired, analysed, communicated, and shared. Moreover, the industry
will benefit tremendously from the massive formative actions to generate talent and provide skills
supporting the digital transformation.

Finally, as a centralized instrument, it will allow synergies to take place instead of the siloed model that
usually prevails, thus helping to avoid isolated actions that generate duplicates and inefficiencies. In
this way, the platform will contribute to the creation of a common technological ecosystem capable
of an automated and sustainable resource management, the supply of interoperable capacities
much needed for resource and data sharing, and the improvement of processes related to the
acquisition, analysis, communication and sharing of data.

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