Page 170 - Reference framework for integrated management of an SSC - A U4SSC deliverable on city platforms

It also provides tools to generate better value propositions and their diffusion through the best
channels operated by the destination for its promotion. In addition, business intelligence is also
provided, making it possible to compare a business situation with similar situations, either at the
same destination or at competing ones.

In this way, the digitalization of tourism services, data and artificial intelligence are positioned
as levers to accelerate the shaping of the Spanish tourism model and, for this purpose, EUR 130
million will be allocated from the said PRTR.

Technical conception

The Smart Destination Platform must be understood as a meta-platform that deploys proprietary
and third-party applications, integrates operations from the latter and interoperates bidirectionally
with data from other third-party platforms, data centres and applications. Therefore, its structure will
have a modular design, in order to add components progressively and allow the creation of new
shared solutions applicable to destinations with similar contexts and needs. In this way, reusability
of services will significantly optimize costs and improve its deployment speed.

Figure 57: Meta-platform services

AppStore Open Innovation
Marketplace of digital services Services to drive the creation and
aimed at businesses and destination innovation of new processes and
management entities products through agreements for
the use of data.
SdP common services
20 functionalities operated by Tourism data space
SEGITTUR in coordination with Encouragement of the sharing of
destinations to aggregate data an industrial, public and mixed data to
offer collective intelligence, includes improve the performance of
cognitive services. business and public services linked
to tourism, in line with the Gaia X-
Use cases model.
20 use cases related to public
problems and market failues that STS+
willprovide specific data models and, Tourism intelligence services aimed
when appropriate, technological at promoting the use of data for
artifacts for their operation. decision making Official, acquisition,
Meta Services destination data sources (SDP) an de
Tourspain marketplace

This meta-platform will establish an operational bifurcation in at least two directions: the marketing
and sales vector and the destination interaction vector. The different nature of the processes of
each of these justifies this division, taking into account the existing market developments and their
individual specializations. Because of this, the meta-platform should integrate both realities to make
the objectives of the initiative feasible.

156 Reference framework for integrated management of an SSC | June 2023