Page 172 - Reference framework for integrated management of an SSC - A U4SSC deliverable on city platforms

The data sets must be the raw material for the creation of new public policies and actions and of
commercial actions linked to reliable city information.

Thus, it is essential to generate a destination data architecture supporting the acquisition, processing
and analysis at all levels: critical physical spaces of tourist interaction, public support services, digital
channels of interaction at destination, tourism companies and resources.

Finally, in order to meet the needs of the initiative, interoperability is a key element for its success.
Without the interoperability of the systems, it would be impossible to build an initiative of this nature.
This requires that the solutions that make it up offer open interfaces that guarantee interoperability,
modularity, scalability and reuse of applications.

Governance and co-creation process

The starting point for the construction of the Smart Destination Platform was a dialogue process,
since it was intended to be a co-creation exercise that defined and established the scope of this
project. This dialogue process consisted of two presentation rounds including representatives from
networks of cities and destinations, business associations, and other stakeholders. The first of the
rounds set, collaboratively, the objectives, description, scope and specifications of the Platform. The
last round aimed at delving into its focuses, structure and extents, taking into account new points
of views from said representatives, and building a list of critical topics to keep track of.

This co-creation process allows a common vision of the profile and scope of the Smart Destination
Platform, from which a promoting entity with public and private participation was established
with a clear role in the design and development of the platform. It is a body for coordination and
cooperation with the tourism and technology business sectors and the city networks that give
continuity to the participative process that has defined the approach and scope of the Platform.

Among its functions is to ensure that the design and implementation of the Smart Destination
Platform is aligned with the needs of destinations and their socio-economic ecosystems, to know
and report on the various actions being developed: state of the art studies, pilots and use cases
that will activate some of its basic and specialized capabilities, which will facilitate interoperability
with other public and private platforms, thus enhancing the operational capacity of the sector and
generating new governance and data usage scenarios.

Through the joint work under this promoting entity, a series of documents have been developed
to determine the scope of the platform. These documents, fruit of the co-creation process, are:

• Functionality Model of the Smart Destination Platform
• Model of Layers of the Smart Destination Platform

• Smart Destination Platform holistic vision of platforms and solutions

• Tourism Interoperability Laboratory Bases

158 Reference framework for integrated management of an SSC | June 2023