Page 168 - Reference framework for integrated management of an SSC - A U4SSC deliverable on city platforms

Figure 55: Smart Destination Platform solutions throughout the tourist travel cycle

This project aims to place Spain at the forefront of tourism countries by using digitalization to
improve the tourism experience and offer integrated services of value at the destination. Therefore,
the objective of the Platform will be to integrate, relate and combine public and private data
to generate more competitive intelligence in the ecosystems of Spanish destinations, activating
continuous innovation, and interconnecting and addressing the needs of all stakeholders in the
tourism value chain: tourists, destinations and companies.

Furthermore, the Smart Destination Platform is an initiative in favour of technological sovereignty and
the competitiveness of Spanish tourism based on profitability, sector cohesion and the generation
of knowledge to address the challenge of the digital transformation of Spanish tourism in its social,
economic and environmental angles.

154 Reference framework for integrated management of an SSC | June 2023