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2 Trust in ICT

YouTube [24]. The purpose of the social networking service is to connect between individuals and groups of
people who share something in common and are interested in learning from the lives of others. As there are
many ways of connecting with people in the real world, there are also a number of social networking services
in the virtual world where people communicate with each other in slightly different ways. Some of these
networking services are file sharing, traditional and/or voice-video chats, messaging, e-mails, and
blogging. There are categories of social networking services like former/current classmates, co-workers, and
business groups, friends, dating, or suggested reading usually via some sort of customizable pages that
include pictures, lifestyle information, likes/dislikes and more.

With the advent of user-generated contents and sharing features, social ecosystem platforms are very
important in social media: the publishing media (with Blogs), the sharing media (with Facebook and Twitter),
and the curating media (with Pinterest). The preferences in social media depend on the amount of contents.
The value-added content is currently in the curating media. The interesting users' behaviour is the evolution
of users' expectations: the more they use social media, the more sophisticated their needs are. As users can
experience social media every day, the social media platforms like Facebook and Google are changing with a
dense ecosystem of niche players. By using various social media platforms, users are involved in
conversations and interactions with various device types (desktop, tablet, smartphones) as well as more
sophisticated usages (publishing, sharing, playing, networking, buying, and localization). While social
networking services consistently rise, new technologies are observed with the concepts of "real-time web"
and "location-based". Real-time web allows users to contribute contents which are then broadcast as they
are being uploaded. These concepts are analogous to live radio and television broadcasts. Twitter sets the
trends as "real-time" services, wherein users can broadcast to the world what they are
doing. Facebook follows suit with their "Live Feed" where users' activities are streamed as soon as they
happen. Another real-time service focuses on group photo sharing wherein users can update their photo
streams with photos while at an event. The image-based social media has become one of the social
networking services. By merging cloud computing platforms with social networking concepts, interactive
communities connect individuals based on the shared business needs or the shared experiences. The
specialized networking applications can be accessed via their websites, which are closely tied to individual
networking relationships based on social networking principles.

Evolution of digital book
For a very long time ago, books have been recognized as the useful material to write, print, and illustrate
works of literature or human history. There is a long history of writing from papyrus to electronic books.
Recently, most books are now printed in an electronic format which is fed by a continuous roll of paper and
consequently more copies are printed in a short time. By adopting new digital printing technology, electronic
books are widely distributed for educational, living and business purposes.

One of the problems of traditional books is the make-ready materials when the authors decide that the
contents are correct. In periodicals such as magazines, journals, or newspapers, the publishing date is
important, but for other types of books (for example, biographies), it is robust like carving in wood. If books
are typeset for printing, any changes of contents are not possible. Only reprinting or discarding takes place.
Recent developments in book manufacturing include the development of digital printing. Digital printing has
opened up the possibility of print-on-demand with relevant updates, whereas paper books are printed only
until after the whole content of the book has been received from the author. It should be noted that digital
books should not be modified or changed after their electronic publication. To face an ever-increasing rate
of publishing, sometimes called data explosion, new contents and information are readily updated during
the electronic printing of books. Since it is available online via the Internet, an online book is a digital medium
for an unlimited redistribution and infinite availability in the public domain. Therefore, if digital technology
is used in book design, there will be a new art of incorporating content, style, format, design, and sequence
of a book. New digital books will be hyperlinked with interdisciplinary knowledge, ready for academic
discussion, and collecting various opinions from social networking services. Digital books may be constantly
updated and hyperlinked with the advances of contents, which is similar to publication on websites.

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