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Work item:
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D.SMS
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Subject/title:
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Framework for Commercial Negotiations in Wholesale A2P SMS Markets
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Status:
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Under study
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Approval process:
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TAP
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Type of work item:
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Recommendation
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Version:
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New
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Equivalent number:
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-
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Timing:
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2025-2028 (Medium priority)
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Liaison:
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ITU-T SG2, ITU-T SG17, ITU-D SG1, ITU-D SG2
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Supporting members:
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Uganda, Congo (Rep. of), Zimbabwe, Rwanda, Cameroon, Dem. Rep. Congo, Brazil, Senegal, Mozambique, Sudan, India, Zambia, China, Tanzania, Nigeria
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Summary:
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A2P SMS services have evolved beyond person-to-person communication. They are a critical tool for the delivery of digital services, including electronic confirmations for online services (e.g. banking, social media authentication), enterprise notifications, and mobile marketing.
The market structure for A2P SMS involves a specific supply chain with distinct functions. This includes:
MNOs providing A2P SMS termination services on their networks.
Aggregators purchasing wholesale SMS capacity from MNOs to offer aggregated services.
A2P Service Providers using the capacity to deliver services to end-users.
However, despite its importance, the A2P SMS wholesale market faces significant challenges in some markets regarding market power imbalances, pricing transparency, and contract terms. This Recommendation aims to bridge the gap by establishing a common, flexible, principles-based negotiation framework that promotes competition, aims to lower barriers to entry, and supports the sustainable delivery of A2P services, while noting the need for evidence-based assessments and national context considerations.
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Comment:
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-
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Reference(s):
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Historic references:
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Contact(s):
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| ITU-T A.5 justification(s): |
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First registration in the WP:
2026-08-07 11:28:42
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Last update:
2026-08-27 17:00:57
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