Page 93 - Reference framework for integrated management of an SSC - A U4SSC deliverable on city platforms

requests for home telecare. The record of the result of the services and the assessment of its users,
the recovery of detailed information on the service provided in the event of a claim or incident.

Such citizen relations management systems must also aim at the satisfaction of tourist demand by
first generating a link between them and the destination. This bonding process, together with a
specific loyalty module, is able to provoke new visits, thus increasing overall profitability from this
activity.

6.2.6 Geoportal

Geographic Information Systems (GIS) enable a wide variety of existing resources to be made
available to citizens of the city councils.

The SIG offers information through a map view by different municipal areas such as mobility,
economy, social services, sports and public works. Users can select the information of interest
through a map and choose the ones they want to view.

The GIS will allow decision makers and municipal managers to identify problems, monitor change,
manage and respond to events in the city, make forecasts, and understand and establish priorities.

The GIS must include a section of plans open to the use of citizens: street map, mobility map,
urban planning, tributary zones, open data, historical maps, gardening, markets, social networks,
and social services.

In addition to the planning tool for administrative use, the following may be included: rates and
taxes, tables and chairs, tourist apartments, incidents on public roads, lighting inventory and
infrastructure works, among others.

With this tool, the administrations manage to optimize their resources and improve their digital
public services, promoting government transparency and adapting their processes easily and
simply.

As an example, geolocation of businesses, stores and restaurants displayed in real time on a map
would make citizen and tourist mobility more efficient, since their consumption itineraries would
experience an improvement. Therefore, the potential of this application encompasses not only the
identification of urban problems, but the enhancement of the tourist experience and the quality
of life of residents through mobility.

6.2.7 Open Data

The Open Data Portal is the digital space in which municipalities publish in open formats the data
they produce as a result of the activities they carry out in the exercise of their powers.

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