Page 91 - Reference framework for integrated management of an SSC - A U4SSC deliverable on city platforms

• Directory: locations and telephone numbers of institutions, entities or establishments of interest.
• Tourist-oriented services: cultural routes, the possibility of seeing historical monuments with
Augmented Reality, audio guides for emblematic monuments, and virtual tours.

A proper city app considering tourists as users of the city, must offer them relevant content
segmented according to their preferences, space-temporal location features that enrich their
experience, tailored recommendations during their stay, and real-time information about the city
and its assets.

6.2.3 City Dashboards

The area of the Mayor's Office of the municipalities and the municipal managers need dashboards
to see the state of the city and the municipal services in order to make better decisions for the
municipality's environmental and economic management and sustainability.

The dashboards must have an interface adapted to the municipal organization, integrating all
kinds of resources allowing the data to be consulted in a georeferenced way using the municipal
geographic system from the dashboard itself and integrated with the open data portal.

It is very useful because it facilitates the monitoring and follow-up of how public policies on the
territory are being carried out.

The main advantages of municipal dashboards are:

• Improve the transparency of public management.
• Improve the productivity of public management.

• Balance public management between immediate action and preparation for the future.

• Better information for managers.
• Resource savings, time as well as financial.

The importance of dashboards is that they allow indicators to be related. Information is received
on what is happening, and the cause of why it happens is known. Some indicators can be more
global (view of the Mayor's Office) and more specific (view of municipal services).

As an example, regarding specific municipal services, a tourism city dashboard must consider
performance indicators on behavior, preferences, interaction, tourist movements (flows),
saturation, competitive performance of the destination and its digital assets, and citizen sentiment
contextualized in space and time.

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