Page 32 - ITU Journal, ICT Discoveries, Volume 3, No. 1, June 2020 Special issue: The future of video and immersive media
P. 32

ITU Journal: ICT Discoveries, Vol. 3(1), June 2020



          growing  interest  in,  and  adoption  of,  VR360    factors  like  disabilities,  ageing  and  capabilities
          experiences, research studies on, and thus solutions   (e.g., skills)   influence   the   interaction   and
          for, accessibility in immersive media are limited so   engagement  with  immersive  technologies  and
          far.  This  hinders  the  interaction  of  a  significant   experiences.
          percentage of the population with VR experiences.
                                                               The  study  in  [1]  provides  statistics  about  the
          Everyone has the right to access and comprehend      percentages  of  the  worldwide  population  with
          the  information  provided  by  media  services  in   some  form  of  audiovisual  impairment,  and  about
          general, and by immersive experiences in particular.   the  increasing  ageing  process.  Ageing  is  closely
          Therefore, accessibility becomes a priority, not only   related  to  disability  rates,  as  older  people  may
          to  adhere  to  current  worldwide  regulations,  but   develop  age-related  impairments,  such  as  visual,
          also  to  reach  a  wider  audience  and  contribute  to   hearing, physical and cognitive ones [1].
          equal  opportunities  and  global  e-inclusion.      Disabilities, sensorial impairments and ageing have
          Immersive experiences need to be inclusive across    functional, social, emotional and economic impacts.
          different languages, addressing not only the needs   This  involves  a  barrier  to  properly  access  and
          of consumers with hearing and vision impairments,    interpret  the  information,  which  is  a  right  of  all
          but  also  of  those  with  cognitive  and/or  learning   citizens,  in  all  sectors  and  services.  In  addition,
          difficulties, low literacy, newcomers, and the aged.   linguistic and cultural capabilities need to be also
          Accessibility  in  immersive  media  is  the  research   taken into account. Society has become global, and
          topic  addressed  in  this  article,  with  a  particular   people  commonly  travel  or  move  to  different
          focus on the broadcast sector, and on achieving a    countries  for professional  and/or leisure reasons,
          seamless  integration  between  the  presentation  of   so language and culture may also become a barrier.
          access  services  (subtitling,  audio  description  and
          sign language) and VR360 content (360° videos and    All  these  factors  have  an  impact  in  the  media
          spatial audio).                                      accessibility  field,  which  has  traditionally  mostly
                                                               focused on an audience with disabilities, but now
          As  a  proof  of  relevance  of  this  topic,  the  paper   there is a need to take into account other audiences,
          initially highlights its societal impact, by reflecting   such as the elderly, non-native speakers, illiteracy,
          on the need for providing accessible media services   etc., to enable a full democratic participation in the
          and  by  outlining  the  regulatory  framework  that   current society where technologies and media play
          aims  to  guarantee  the  accessibility  of  every   a key role. E-inclusion thus becomes a priority of
          multimedia service, and monitor the fulfillment of   worldwide governments, and this is also the case in
          these demands and obligations. After that, the paper   the  EU,  as  proposed  by  the  Single  Digital  Market
          discusses  advances,  limitations  and  challenges   (SDM) strategy that aims to guarantee a seamless
          towards making immersive media accessible, with a    exchange  of  media  assets  across  countries  and
          special  focus  on  the  broadcast  sector.  Finally,  the   communities. Likewise, the United Nations Centre
          paper presents novel contributions from initiatives   for Regional Development (UNCRD) [3] provides a
          in this direction, in terms of technological solutions   framework  for  action  in  a  number  of  articles
          (end-to-end  platform,  extensions  to  current      highlighting the interrelations between ageing and
          technologies  and  formats,  interaction  modalities)   disability, especially in article 9 (accessibility).
          and  recommendations  (presentation  modes,
          guiding  methods,  evaluation  methodologies).       In this context, two important United Nations (UN)
          Although these contributions are mostly focused on   conventions  have  legal  repercussions  within  the
          the broadcast sector, their applicability spans other   scope of media accessibility. The Convention on the
          sectors (e.g., learning, culture and heritage [1]), and   Protection  and  Promotion  of  the  Diversity  of
          can pave the way for next-generation accessible VR   Cultural Expressions [4] identified the elderly as an
          experiences, with six Degrees-of-Freedom (6DoF),     audience sector to be protected against exclusion.
          like gaming and virtual meetings.                    This is further expanded in the Convention of Rights
                                                               of  Persons  with  Disabilities  [5],  since  the  elderly
          2.   SOCIETAL IMPACT                                 may not be classified as disabled, but are the highest
                                                               number of citizens with hearing and/or sight loss.
          Technological   advances     typically   provide     These two UN conventions have been developed in
          significant  social  and  financial  benefits,  but  may   two Directives and one Act affecting all EU countries:
          also  raise  barriers  for  some  citizens.  No
          homogeneous  profiles  for  consumers  exist,  and





          10                                    © International Telecommunication Union, 2020
   27   28   29   30   31   32   33   34   35   36   37