Page 70 - Kaleidoscope Academic Conference Proceedings 2020

2020 ITU Kaleidoscope Academic Conference

Table 2 – The input-occupation-output partially closed 11 12 … 1 ’
model reflecting WeChat 21 22 … 2 ’
Tot = � … … … … � （6）
Intermediate use Final demand al
out 1 2 … ’
De De De De De De put/ The complete consumption coefficient is particularly
part part … part part part … part Tot important in analyzing the production service industries
me me … me me me … me al
nt 1 nt 2 nt 8 nt 1 nt 2 nt 8 inp related to Internet platforms such as WeChat, which
ut indirectly serve the production activities of other industries
Inte through the input of intermediate products.
rme
diat Y1 Y2 … Y8 F1 F2 … F8 Yl In this paper, WeChat's output employment coefficient is
e … … introduced to reflect the relationship between WeChat's
inp contribution to GDP and its quantity of employment, that is,
ut to increase the quantity of labor force employed by WeChat
Imp M1 M2 … M8 F1’ F2’ … F8’ Ml per unit of GDP.
ort … …
Add At present, there is a lack of output data and output
ed V1’ V2’ … V8’ employment coefficient of WeChat in relevant statistical
valu … data, so it needs to be measured by relevant data. First of all,
e
Tot find out 8 related departments corresponding to WeChat in
nine categories by adjusting the input-output table of 149
al Y1’ Y2’ … Y8’
inp … departments in 2017: Internet and related services, catering,
ut retail, residential services, multimodal transport and
Tot transportation agency, education, business services and
al health. Then, the WeChat output value of the department is
emp L obtained by multiplying the WeChat adjustment coefficient
loy of the department by the output value of the department, and
men divided by the urban adjustment coefficient. Finally, the
t direct output of WeChat is obtained by summing the output
values of WeChat of various departments, that is, the direct
As shown in Table 2, it reflects the input-occupancy-output contribution of WeChat to GDP. The specific formula is:
partially closed model of WeChat. There are 8 departments
corresponding to WeChat, and Y ,M ,V and Y respectively （7）
’
’

represent the intermediate input, import, added value and = � /

total input of the sth department, while the final demand =1
output is F ，Y and M , which respectively represent the represents the direct output value of WeChat;

total output and total input. L is a matrix of r × n, which represents the number of departments collected and

indicates different types of employment, for example, r=1 by corresponding to WeChat output according to the input-
gender, r=2 by age, and r=3 by educational qualifications.
output table; represents the direct output value

corresponding to each department; represents the WeChat
According to the input-output table of WeChat, we can adjustment coefficient of each department, which is equal to

’
deduce the direct consumption coefficient ’ = of the the proportion of the added value of WeChat output in the
’
output of the s'th department to the input of the sth product department to that of all production activities in the
department. Then, the direct consumption coefficient matrix department; represents the urban adjustment coefficient.
A of this model can be expressed as:
The output employment coefficient of WeChat shall be
11 12 … 1 ’ further calculated, which can be obtained by dividing the
21 22 … 2 ’ direct employment number driven by WeChat calculated
= � � （5）
… … … … above by the direct output value of WeChat. The specific
1 2 … ’ formula is:
Then, the Lconticf matrix （I − A）is obtained, and the = （8）

complete consumption coefficient matrix B of this model is
deduced, which shows the indirect influence of the sth
department's participation in the s'th department's output represents the output employment coefficient of WeChat;

activities through its input to the output of other departments, represents the number of direct employment of WeChat;

which can be expressed as: represents the direct output value of WeChat.

– 12 –