Page 69 - Kaleidoscope Academic Conference Proceedings 2020

Industry-driven digital transformation

Table 1 – Consumption models driven by WeChat Within this, represents the total employment directly

driven by WeChat; represents

Type Contents employment driven by service providers;
Net flow Net flow represents employment driven by operators. In the
traffic calculation formula of employment driven by service
consumption providers, represents the proportion of employees in

Information Online games, online reading, giving a WeChat-related businesses in each enterprise, and
service like to articles, etc. represents the number of employees in each enterprise;

consumption represents the number of such service providers, while
represents the number of valid questionnaires of such service
Catering Conducted food and beverage providers, that is, / represents the proportion of service
consumption such as ordering and taking providers participating in the survey. Similarly, in the
out through WeChat calculation formula of operators, represents the total
Shopping Shopped through WeChat number of development and operation personnel in the
Life services Experienced residential and living operators surveyed, represents the number of such
’
services such as cleaning, maintenance, operators, and represents the number of effective
’
nanny employment, water and electricity questionnaires of such operators, that is, / represents the
’
’
payment, etc. through WeChat proportion of operators participating in the survey.
Transportation Conducted transportation consumption
such as taking a taxi, buying a train Since direct employment includes full-time and part-time
ticket, booking a hotel etc. through
WeChat employment, the calculation method of part-time
Education Made a payment for education and employment is to remove the number of full-time
learning such as course study and employment from the total number of employment
training through WeChat opportunities. The specific formula is:
Entertainment Consumed on cultural and entertainment
such as watching movies, watching TV = （ +
series, listening to music, and booking ） × （1 − ） （4）
concert tickets, etc. through WeChat −
Medical Made a payment for medical treatment represents the proportion of full-
treatment and health services, such as health and Among them, −
time employees.
fitness, physical examination and
medical treatment, etc. through WeChat
3.3 Calculation of the employment indirectly driven
3.2 Calculation of the employment directly driven by WeChat
by WeChat
Employment indirectly driven by WeChat means that
Employment directly driven by WeChat refers to the number WeChat not only directly provides WeChat-related jobs, but
of jobs directly provided by WeChat, including related jobs also drives the growth of information consumption and
brought by WeChat, such as Enterprise WeChat service consumption in traditional industries, and its economic
providers, WeChat payment service providers, applet service growth also drives the growth of employment, which is the
providers, WeChat public platform, WeChat payment employment indirectly driven by WeChat, such as take-away
merchants and applet development. riders and retailers.

The employment directly driven by WeChat consists of two For the employment indirectly driven by WeChat, this paper
parts: the employment driven by service providers and the shall adopt the expenditure method in the national economic
employment driven by operators. Among them, service accounting method for calculation. This is because, from the
providers include Enterprise WeChat service providers, perspective of a national economic accounting method, the
WeChat payment service providers and applet service economic contribution of WeChat is more suitable to adopt
providers, and operators include WeChat public platforms the expenditure method, that is, the consumption driven by
and applet developers. Therefore, we can get the quantity of WeChat is taken as its contribution to GDP.
employment directly driven by WeChat by summing up the
employment of the above departments. The specific formula An input-output model for the WeChat ecology is
is: established in this paper, and the improvements in two
aspects are made on the basis of the traditional input-output
= + （1） model. First, all industrial departments are collectively

responded to eight departments related to WeChat; second, a
∑ sub-structured employment matrix has been added, in which
3
= ∑ =1 =1 × （2）
the employed people are grouped according to gender, age,
2 ’ education level, full-time and part-time jobs, etc., which is
= ∑ × （3）
=1 ’
convenient to reflect the different types of employed people.

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