Page 71 - Kaleidoscope Academic Conference Proceedings 2020

Industry-driven digital transformation

By multiplying the indirect output of WeChat by its output online sales, working from home etc., after the outbreak of
employment coefficient, we can calculate the indirect the COVID pandemic, so as to mitigate the economic loss
employment driven by WeChat. Within this, the indirect for enterprises and provide optimal services to users.
output of WeChat is the GDP indirectly driven, which can be
obtained by multiplying the direct output of WeChat in 4.2 Functions of Internet Platform on Employment
various sectors of the national economy by the complete
consumption coefficient calculated from the input-output Estimates indicate that WeChat brought 26 010 000 direct
table in 2017. job positions in 2019. Full-time job positions reached 10 820
000, and part-time job positions reached 15 190 000. WeChat

= � （9） also brought about 3 616 000 indirect job positions.

=1 An Internet platform provides various fair employment
= × （10） opportunities, which becomes a major supplement of offline

employment. The Internet platform provides an open

community to entrepreneurs, provides intelligence support to
indicates the employment number indirectly driven by developers, firms and service facilitators via sharing

WeChat; indicates the indirect output value of WeChat of knowledge and information, and provides solid support to

each department, and its calculation method is shown in the labor force for obtaining digital skills. Ordinary people
Formula (8), which is equal to the direct output value of may master digital skills and begin in new economic sectors
WeChat multiplied by the complete consumption coefficient quickly via an Internet platform. An Internet platform
of each department, among which indicates the direct provides more job opportunities to people requiring special

output value of WeChat of each department calculated above assistance, such as peasant-workers, housewives, the
and represents the complete consumption coefficient of disabled, ex-servicemen, etc. Internet platform work based

each WeChat corresponding department calculated by the on intellectual work provides equal employment
input-output table in 2017. opportunities to men and women. This report indicates that
the female employment ratio via WeChat reached 47.5% in
Taking the information consumption driven by WeChat and total. A group of outstanding female entrepreneurs appeared
the traditional consumption driven by WeChat as the same on the Internet platform.
caliber as GDP as the direct economic drive of WeChat, that
is, it is directly contributing to GDP. Classify the economic Internet platforms provide more flexible employment
fields directly driven by WeChat according to the national options. We can see the flexible employment relationship,
economic accounting classification, multiply it by the detailed work scope division, flexible work manner,
corresponding complete consumption coefficient, and get the decentralized work arrangements, etc. on the Internet
indirect GDP contribution, and then calculate the person- platform. The Internet platform creates many part-time and
time of indirect employment. flexible job positions, brings new chances and new trends for
employment and career selection. This report indicates that
4. ANALYSIS AND CONCLUSION WeChat brought 15 190 000 part-time job positions in 2019,
accounting for about 60% of total direct job positions
4.1 Functions of Internet Platform on Economy brought about by WeChat. The WeChat-based part-time job
Growth positions mainly include education services, freelance
writing, We media, e-commerce, financing, emoji designing
Estimation shows that the total information consumption etc., which mainly focus on skill output. At the same time,
brought by WeChat was about CNY323.8 billion in 2019, certain part-time employees are working for operations,
accounting for 6% of the total information consumption in development, design and maintenance of WeChat official
China, and the year-on-year growth was 34.8%; this also accounts, mini apps, payments, etc.
caused a traditional consumption of CNY596.6 billion. The
direct economic revenue caused by WeChat reached The online employment also stimulates the offline
CNY920.4 billion, i.e. the direct contribution to GDP was employment. In this digital economy era, the network
CNY920.4 billion, and indirect contribution to GDP was information technology, Internet platforms, etc. break
CNY1130.1 billion. through the border of traditional organizations, provides
market, development and production resources to individuals,
The interconnection and supply capacity, and the contact- and reduces the tariff for individuals to begin economic
free, cross-border, and remote accessibility of Internet activities, so that the individuals may perform economic
platforms facilitated the communication of millions of large, activities without entering traditional enterprises. The smart
medium and small enterprises, vendors and users during the retail of WeChat merges the online and offline operation, and
pandemic period, and stimulated the information increases the employment ratio for offline transactions.
consumption, night-time economy and cross-border trade.
WeChat stimulates the prompt resumption of markets, It creates good employment opportunities for populations in
facilitates the digital transformation of enterprises, assures under-development regions. The benefits from mobile
the smooth reopening of the economy via electronic coupons, Internet spread faster and faster from first and second-tier

– 13 –