Exhibitor

Swiss Heidi AI is an innovative digital character and creative initiative developed by the Swiss Association of Women and Empowerment, exploring the intersection of art, cultural diplomacy, business, education, and artificial intelligence. Created in Geneva, Swiss Heidi AI serves as a digital ambassador designed to make emerging technologies more human, accessible, and culturally engaging.

Visitors will discover Swiss Heidi AI and her family of characters through artworks, digital installations, and creative narratives that reflect themes of innovation, heritage, imagination, and the future of human creativity in the age of AI. The project aims to spark dialogue about how artificial intelligence can support culture, education, and artistic expression while preserving human values and emotional connection.

Visitors will also have the opportunity to test MISSION: AI + ART, an innovative educational application dedicated to the topics of sustainability, creativity, and the United Nations Sustainable Development Goals. Within the app, Swiss Heidi AI serves as the main interactive character, guiding users through educational and artistic experiences designed to make sustainability more engaging, accessible, and inspiring for younger generations and the wider public.