From GenAI to Agentic Fraud: A Multi-stakeholder Approach to Building Global Digital Trust


International Trademark Association

Session 513

Thursday, 9 July 2026 11:00–11:45 (UTC+02:00) Physical (on-site) and Virtual (remote) participation Room Alpha, Palexpo Interactive Session

This high-level panel addresses the evolution from Generative AI to Agentic AI and automated fraud, examining how impersonation and automated deception impact the foundational trust required for an inclusive digital society. The session demonstrates how leveraging existing legal frameworks can serve as essential digital infrastructure for security and inclusive development. Using strategic case studies, including emerging national policy models, the panel will discuss how to create safer digital spaces enabling confident participation in digital economies, particularly for developing nations, SMEs, and vulnerable populations.  This sessions follows on work that INTA presented at the WSIS Forum 2025 which highlighted that the issues of misinformation and disinformation cover many sectors and that consumer protection regulation and programs can mitigate some of the online harms that people of all ages and walks of life are experiencing online.  AI advancement is a 2-sided coin.  On one side, AI has created more ways to initiate fraud.  On the other side, AI can be used to detect and mitigate fraud and build trust in digital spaces.  The session follows a format of strategic case studies followed by a multi-stakeholder policy dialogue, with representation from intergovernmental organizations, the private sector, the technical community, and IP practitioners across multiple jurisdictions.

Panellists
Ms. Tara Harris
Ms. Tara Harris Group IP Lead - Digital & Regulatory Prosus, The Netherlands Moderator

 Tara  Harris  is  Group  IP  Lead  –  Digital  &  Regulatory  at  Prosus ( Euronext  Amsterdam;  PRX),  a  leading  Dutch-listed  technology  company  and  one  of  the  world's  largest  tech  investors.  Prosus  is  the  power  behind  leading  lifestyle  ecommerce  brands  across  Europe,  India,  and  Latin  America,  unlocking  an  AI-first  world  for  2  billion  customers.

 Tara  is  a  strategic  intellectual  property  leader  with  over  25  years  of  global  experience  across  all  fields  of  IP  law,  specializing  in  digital  asset  protection,  online  enforcement,  and  IP  strategy  As  Group  IP  Lead,  Tara  oversees  the  company's  intellectual  property  strategy,  manages  global  IP  risk,  and  protects  digital  assets  while  navigating  emerging  global  regulations.  Her  tenure  is  marked  by  innovation-driven  leadership,  contributing  to  Prosus'  AI  governance  frameworks  and  commercial AI deployment strategy.   Tara  is  passionate  about  the  intersection  of  AI  and  emerging  technologies  with  intellectual  property,  regularly  speaking  on  topics  including  AI  and  IP  policy,  digital  trust,  disinformation,  cybercrime,  and  DNS  abuse.  She  is  certified  as  an  AI  Governance  Professional  (AIGP)  through  the  International  Association  of  Privacy  Professionals  (IAPP).  Tara  serves  on  the  International  Trademark  Association  (INTA)  Technology  Transformation  Committee.  In  recognition  of  her  influence  and  achievements,  she  was  nominated  for  the  2025  WIPR  Most  Influential  Woman  in  IP  Award  and  shortlisted  for  the  2025  Lexology  European  Individual IP In-House Award. 


Mr. Brian Beckham
Mr. Brian Beckham Head - Internet Dispute Resolution Section WIPO Switzerland

Brian Beckham heads up WIPO’s Internet Dispute Resolution Section which primarily manages WIPO's services under the WIPO-initiated UDRP and related ccTLD policies – over 6,000 cases in recent years.  

 

Brian also oversees WIPO’s domain name-related policy activities, including representation at industry meetings (e.g., ICANN, INTA, MARQUES, ECTA) and RPM proposals. Brian also oversees WIPO’s annual UDRP training workshop and panelists' meeting, and undertook a total overhaul of WIPO’s jurisprudential “WIPO Overview 3.0”.    He also led a WIPO team that successfully proposed an “eUDRP” for paperless domain name case pleadings. Prior to this, Brian was Head of Legal Policy at new gTLD consultancy Valideus, which provided ".brand" clients with policy and strategic advice.  At Valideus, Brian led a team that successfully negotiated with ICANN on Registry Agreement terms for “.brand” new gTLD applicants (ICANN’s “Specification 13”), and was an active member of both the INTA Internet Committee, and ICANN Intellectual Property Constituency (IPC).  Licensed in Virginia, Brian began his career at Gammon & Grange covering trademark prosecution and maintenance, and a range of non-profit matters.

 

 


Mr. Daniel Greenberg
Mr. Daniel Greenberg Founder & CEO Lexenergy

Daniel is the Founder and CEO of Lexsynergy, one of the world's most accredited domain registrars and a leading online brand protection company. He is also a dual-qualified IP lawyer (UK and South Africa). Daniel has more than 25 years of experience advising brand owners on the protection and enforcement of IP Rights in the digital environment. His expertise spans domain portfolio strategy, trade mark enforcement, online infringement, social media takedowns, Web3 brand protection, internet governance and domain dispute resolution. Daniel has represented brand owners in UDRP, Nominet DRS, euADR, zaADR, cnDRP, inDRP and nzDRS proceedings maintaining a 100% success rate for Lexsynergy clients. Daniel is actively involved in IP policy through ICANN's Registrar Stakeholder Group, INTA, MARQUES, ECTA and CITMA. He currently serves on the Internet Committees of MARQUES and ECTA and has previously served on INTA's Internet Committee. A frequent international speaker and published author, Daniel has presented at events including ICANN, INTA, MARQUES and leading intellectual property conferences worldwide. His publications have appeared in the Journal of Intellectual Property Law & Practice, European Intellectual Property Review, CircleID and other respected industry publications.

 


Ms. Nina Ringen
Ms. Nina Ringen Partner Bruun & Hjejle Advokatparnerselskab, Denmark

Nina Ringen is a partner in the Copenhagen-based law firm Bruun & Hjejle and head of its IP and Life Sciences practice group. She primarily advises Danish and international companies on disputes within trademarks, designs, copyright, unfair competition and trade secrets. Nina also works closely with Bruun & Hjejle's M&A team on IP-transactions. She consistently advises clients on regulatory matters concerning food, cosmetics, dietary supplements and medical devices (life sciences), as well as on cases before the Danish Consumer Ombudsman.  Nina frequently writes articles for World Trademark Review and contributes to The Trademark Reporter's Annual Review. Nina is member of INTA’s Copyright Committee. She is also widely recognised and ranked as a 'Leading Partner' in The Legal 500, recommended in Chambers Europe and Global, ranked as tier 2 (Trademark contentious) and “Top 250 Women in IP” by Managing IP and in silver band (tier 2) in WTR1000.


Mr. Vibhav Mithal
Mr. Vibhav Mithal Associate Partner Anand&Anand, India Remote Panellist

Vibhav Mithal is an artificial intelligence and intellectual property lawyer and an Associate Partner at Anand & Anand. Recognized as a Rising Star by Managing MIP consistently from 2022 to 2026, Vibhav has been involved in landmark IPR litigations for over a decade (including the first AI & Personality rights case – Anil Kapoor and the first software patent – Ferid Allani). His AI Governance work focuses on AI holistically from a non-technical legal plus lens. An ISO 42001 Lead Implementer, a ForHumanity Certified AI Auditor on India’s Data Protection law, Vibhav is the co-author of the NASSCOM Developer’s Playbook for Responsible AI, which has been recognized as a relevant voluntary framework for Responsible AI implementation in India. He has also been involved as an AI subject matter expert in various initiatives, which includes the Strategy for Artificial Intelligence in Healthcare for India (SAHI) and an acknowledgement by the Office of the Principal Scientific Advisor to the Government of India in their White Paper titled ‘Strengthening AI Governance through Techno-Legal Framework”. He has spoken on AI Governance multiple times in various fora, including at multiple panels and closed-door roundtable in the IndiaAI Impact Summit, 2026 and at the UN. The UN engagements include the UN Global AI Dialogue for AI Governance (Online, March 2026); UNITAR, Brussels in an event titled “Everything AI” and at the AI for Developing Countries forum at the UN Offices in Vienna and Bangkok. To shape the AI ecosystem, he voluntarily serves as an Associate Research Fellow with the Centre for Responsible AI, IIT Madras; co-leads Team India at ForHumanity, India, represents Africa Tech for Development Initiative as their global ambassador; heads the India Chapter of Risk Insurance Management Association of Singapore (RIMAS). 


Topics
Artificial Intelligence Cybersecurity Digital Economy Digital Transformation Emerging Technologies Ethics Human Rights Infrastructure Machine Learning
WSIS Action Lines
  • AL C5 logo C5. Building confidence and security in use of ICTs
  • AL C6 logo C6. Enabling environment
  • AL C10 logo C10. Ethical dimensions of the Information Society
  • AL C11 logo C11. International and regional cooperation

The session advances the proposition that reliable regional and global frameworks for consumer protection and digital trust are key to building a fair, safe and reliable digital sphere for commercial as well as social interaction.  Reliability, trust and avenues for mitigation of harms create a digital landscape that promotes inclusion and economic sustainability. 

 

Sustainable Development Goals
  • Goal 8 logo Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all
  • Goal 9 logo Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation
  • Goal 16 logo Goal 16: Promote just, peaceful and inclusive societies
  • Goal 17 logo Goal 17: Revitalize the global partnership for sustainable development

The Sustainable Development Process is naturally linked to INTA’s mission of fostering consumer trust and economic growth.  We are a global network of brand owners and professionals dedicated to supporting trademarks and related intellectual property to promote consumer safety and choice, protecting innovators who products,  grow businesses, create well-paying jobs and provide for economic stability and security for all.  INTA studies have shown that economies with well-developed trademark protection frameworks are thriving economies. These studies were presented in previous WSIS Forum sessions.  The advances of AI have opened up more opportunities for scientific and economic advancement, more efficient ways of processing all types of data at scale and providing faster and reliable results for citizens who depend on governmental and private services  However, they have also presented challenges when it comes to how data is exchanged and protected and how individuals can be safeguarded from unintended consequences of agentic AI, ever increasing automated systems and new ways of causing intentional harm by bad actors.  The themes of this session address the complexities of creating a safe and trusted digital environment that promotes growth and inclusivity while mitigating harms to people.

GDC Objectives
  • Objective 2: Expand inclusion in and benefits from the digital economy for all
  • Objective 3: Foster an inclusive, open, safe and secure digital space that respects, protects and promotes human rights
  • Objective 4: Advance responsible, equitable and interoperable data governance approaches
  • Objective 5: Enhance international governance of artificial intelligence for the benefit of humanity
Links

www.inta.org

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