From GenAI to Agentic Fraud: A Multi-stakeholder Approach to Building Global Digital Trust
International Trademark Association
Session 513
This high-level panel addresses the evolution from Generative AI to Agentic AI and automated fraud, examining how impersonation and automated deception impact the foundational trust required for an inclusive digital society. The session demonstrates how leveraging existing legal frameworks can serve as essential digital infrastructure for security and inclusive development. Using strategic case studies, including emerging national policy models, the panel will discuss how to create safer digital spaces enabling confident participation in digital economies, particularly for developing nations, SMEs, and vulnerable populations. This sessions follows on work that INTA presented at the WSIS Forum 2025 which highlighted that the issues of misinformation and disinformation cover many sectors and that consumer protection regulation and programs can mitigate some of the online harms that people of all ages and walks of life are experiencing online. AI advancement is a 2-sided coin. On one side, AI has created more ways to initiate fraud. On the other side, AI can be used to detect and mitigate fraud and build trust in digital spaces. The session follows a format of strategic case studies followed by a multi-stakeholder policy dialogue, with representation from intergovernmental organizations, the private sector, the technical community, and IP practitioners across multiple jurisdictions.
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C5. Building confidence and security in use of ICTs
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C6. Enabling environment
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C10. Ethical dimensions of the Information Society
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C11. International and regional cooperation
The session advances the proposition that reliable regional and global frameworks for consumer protection and digital trust are key to building a fair, safe and reliable digital sphere for commercial as well as social interaction. Reliability, trust and avenues for mitigation of harms create a digital landscape that promotes inclusion and economic sustainability.
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Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all
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Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation
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Goal 16: Promote just, peaceful and inclusive societies
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Goal 17: Revitalize the global partnership for sustainable development
The Sustainable Development Process is naturally linked to INTA’s mission of fostering consumer trust and economic growth. We are a global network of brand owners and professionals dedicated to supporting trademarks and related intellectual property to promote consumer safety and choice, protecting innovators who products, grow businesses, create well-paying jobs and provide for economic stability and security for all. INTA studies have shown that economies with well-developed trademark protection frameworks are thriving economies. These studies were presented in previous WSIS Forum sessions. The advances of AI have opened up more opportunities for scientific and economic advancement, more efficient ways of processing all types of data at scale and providing faster and reliable results for citizens who depend on governmental and private services However, they have also presented challenges when it comes to how data is exchanged and protected and how individuals can be safeguarded from unintended consequences of agentic AI, ever increasing automated systems and new ways of causing intentional harm by bad actors. The themes of this session address the complexities of creating a safe and trusted digital environment that promotes growth and inclusivity while mitigating harms to people.
- Objective 2: Expand inclusion in and benefits from the digital economy for all
- Objective 3: Foster an inclusive, open, safe and secure digital space that respects, protects and promotes human rights
- Objective 4: Advance responsible, equitable and interoperable data governance approaches
- Objective 5: Enhance international governance of artificial intelligence for the benefit of humanity
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