Whole-of-Society Approaches to Countering Digital Scams


United Nations Development Programme

Session 384

Wednesday, 8 July 2026 11:00–11:45 (UTC+02:00) Physical (on-site) and Virtual (remote) participation Room E, Palexpo Interactive Session
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Physical (on-site) and Virtual (remote) participation


Scams are a global challenge that cost up to one trillion dollars per year. In addition to the financial costs, scams cause a wider set of harms and erode digital trust. AI and other emerging technologies are powering scam tactics, while also being harnessed to improve scam detection and defense. Effectively countering scams requires a whole-of-society approach that brings together governments, civil society, the private sector, academia and others in coordination action across the full scam lifecycle. This session will explore major trends in scams landscape, elements of whole of society approaches, and priorities for cross-sector collaboration. 

Panellists
Mr. Robert Opp
Mr. Robert Opp Chief Digital Officer and Director of the Digital, AI and Innovation Hub United Nations Development Programme

Robert Opp is the Chief Digital Officer and Director of the Digital, AI & Innovation Hub of UNDP, the UN's sustainable development organization working across 170 countries globally.   
  
Under his leadership, the Hub combines digital, data, AI, innovation, and systems transformation capabilities to improve the lives of those furthest behind. Through this approach, the Hub drives dynamic and agile transformation at scale, delivering both immediate solutions and long-term systemic impact. Central to this work is UNDP's Digital Strategy, envisioning digital as an empowering force for people and planet.  
 
Previously at WFP, Robert directed the Innovation and Change Management Division, launching the 'Zero Hunger' innovation accelerator and the award-winning crowdfunding smartphone app ShareTheMeal. 


Mr. Andrei Skorobogatov
Mr. Andrei Skorobogatov Director of Policy Global Anti-Scam Alliance

Andrei Skorobogatov is Director of Policy at the Global Anti-Scam Alliance (GASA), where he leads the organization’s global policy agenda and engagement with governments, regulators and multilateral institutions. Prior to joining GASA, he served for nine years in the UK Government, including as Head of Strategy and International Fraud Policy at the Home Office, shaping national and international approaches to fraud prevention and disruption. He was responsible for the organisation and delivery of the 2024 Global Fraud Summit, and led the development of the 2026 UK Fraud Strategy.


Mr. Tom Carpenter
Mr. Tom Carpenter Senior Vice President Global Policy & Industry Engagement Services Mastercard

Tom Carpenter is the Senior Vice President of Global Policy for Mastercard’s Services division which includes AI, Cybersecurity & Fraud, Open Finance & Data Policy. In this role, Tom leads Mastercard’s Services policy development and helps set strategic engagement with regulators, policymakers, industry stakeholders and standards bodies around the world. 

Tom’s career has placed him at the forefront of financial services innovation for over two decades. Before Mastercard, Tom led policy and public affairs for the Financial Data Exchange (FDX), and prior to that role, Tom represented a host of financial services clients in Washington at Republic Consulting and Wexler & Walker. Tom also served as a legislative aide in the U.S. Congress.


Dr. Hoda Baraka
Dr. Hoda Baraka Advisor to the Minister of Communications and Information Technology for Technology Talent Development Ministry of Communications and Information Technology, Egypt

Hoda Baraka is the Advisor to the Minister of Communications and Information Technology for Technology Talent Development. She is also the National Al Strategy Lead, Acting Director of the Egyptian Center for Responsible AI (ECRAI), and a Professor of Computer Engineering at the Faculty of Engineering, Cairo University.


With over 40 years of experience, Baraka is a seasoned consultant in digital transformation, advising both public and private sector organizations. She currently leads several national capacity-building programs under the Digital Egypt Generations umbrella, including Digital Egypt Builders Initiative (DEBI) and Digital Egypt Pioneers Initiative (DEPI).


As Acting Director of ECRAI, Baraka spearheads the National Al Strategy. In this role, she contributes to the development and oversight of the strategy and governance framework, ensuring the responsible, safe, and ethical deployment of Al technologies across Egypt.


Baraka previously served as First Deputy ICT Minister from 2006 to 2013. Between 2002 and 2013, she was also the National Director of Egypt’s ICT Trust Fund, established to advance the use of ICT for sustainable development.


In recognition of her contributions to advancing education through technology, she was awarded UNESCO King Hamad Bin Isa Al-Khalifa Prize for the Use of ICT in Education. She also served as a member of the Technical Advisory Group on Capacity Development under the UNESCO-WEF Partnership for Education, and the World Economic Forum’s Global Agenda Council on Technology and Education.


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Ms. Yu Ping Chan Head of Partnerships and Engagement, Digital, AI and Innovation Hub United Nations Development Programme

Yu Ping Chan heads Digital Partnerships and Engagement at UNDP, the United Nations’ development agency. As part of UNDP’s Executive Office, Yu Ping helps drive global thought leadership and builds partnerships to support the agency’s digital development work. 
 
Yu Ping previously headed the Rising Nations Initiative Secretariat at the Global Center for Climate Mobility. She has extensive experience with multilateral diplomacy and the United Nations system, having also previously led the Office of the UN Secretary-General’s Envoy on Technology, as well as the Policy and Regional Support teams in the UN Office of Counter-Terrorism. Prior to this, she worked in the UN’s Department of Political Affairs, and in the New York Office of the United Nations Office on Drugs and Crime.  
 
Before joining the UN Secretariat, Yu Ping was a diplomat in the Singaporean Foreign Service. She served at the Singapore Mission to the United Nations in New York as well as at the Ministry of Foreign Affairs, overseeing the Association of Southeast Asian Nations (ASEAN).  
 
Yu Ping has a Bachelor of Arts (magna cum laude) from Harvard University, and a Masters of Public Administration from Columbia University’s School of International and Public Affairs.  


Topics
Artificial Intelligence Capacity Building Cybersecurity Digital Economy Digital Inclusion Digital Skills Global Digital Compact (GDC)
WSIS Action Lines
  • AL C1 logo C1. The role of governments and all stakeholders in the promotion of ICTs for development
  • AL C4 logo C4. Capacity building
  • AL C5 logo C5. Building confidence and security in use of ICTs
  • AL C6 logo C6. Enabling environment
  • AL C7 E–GOV logo C7. ICT applications: benefits in all aspects of life — E-government
  • AL C7 E–BUS logo C7. ICT applications: benefits in all aspects of life — E-business
  • AL C7 E–EMP logo C7. ICT applications: benefits in all aspects of life — E-employment
  • AL C10 logo C10. Ethical dimensions of the Information Society
  • AL C11 logo C11. International and regional cooperation
Sustainable Development Goals
  • Goal 8 logo Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all
  • Goal 9 logo Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation
  • Goal 10 logo Goal 10: Reduce inequality within and among countries
  • Goal 17 logo Goal 17: Revitalize the global partnership for sustainable development
GDC Objectives
  • Objective 1: Close all digital divides and accelerate progress across the Sustainable Development Goals
  • Objective 2: Expand inclusion in and benefits from the digital economy for all
  • Objective 3: Foster an inclusive, open, safe and secure digital space that respects, protects and promotes human rights