Tool or Takeover? AI, Music, and Creative Ownership


Lindsey Mastis, Blue Moves Media

Session 317

Wednesday, 8 July 2026 13:00–13:45 (UTC+02:00) Physical (on-site) and Virtual (remote) participation Room G, Palexpo Interactive Session
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Physical (on-site) and Virtual (remote) participation


AI can generate music in seconds. But who owns the song? In this keynote, 4x Emmy Award-winning journalist and songwriter Lindsey Mastis brings the conversation to life through real voices from her mini-documentary Is AI Ruining Music? It features working musicians, industry leaders, and music technologists navigating AI's growing role in creative work. Through documentary excerpts and live discussion, the keynote explores how artists are integrating AI into their creative process while confronting growing tensions around ownership, authorship, and the future of creative livelihoods.


Is AI Ruining Music? captures a pivotal moment in the music industry. It was filmed at NAMM, the largest music conference in the United States. Voices include Rock and Roll Hall of Famer Jackson Browne and multiple Grammy winner Rosanne Cash. Union leaders, film composers, DJs, and emerging artists round out the conversation. Some see AI as an existential threat to their livelihoods. Others embrace it as a creative tool that opens doors traditional music training never could. As the journalist behind the documentary and a songwriter herself, Mastis is asking these questions from the inside. The result resists easy answers, reflecting the genuine complexity that artists, technologists, and policymakers are navigating in real time.


Artificial intelligence that allows someone without an instrument or music lessons to compose and produce a full song is the technology that may replace the session musician who spent a lifetime perfecting their craft. Is it access or displacement? Opportunity or theft? Tool or takeover? The music industry is facing these questions in real time, without consensus. The decisions being formed today around ownership, consent, and creative rights will shape how AI impacts creative work for generations to come. How this technology evolves, and for whose benefit, matters on a global scale. This keynote explores the technology, the conversation, and what comes next.

 

Panellists
Ms. Lindsey Mastis
Ms. Lindsey Mastis Founder Blue Moves Media

Lindsey Mastis is a four-time Emmy and regional Edward R. Murrow Award-winning journalist and the first local news anchor in the United States specializing in artificial intelligence. As an independent AI & tech storyteller and founder of Blue Moves Media, she demystifies emerging technology through human-centered reporting, documentary-style features, and global speaking engagements.

Her work spans two decades of frontline journalism from mass shootings to robots on Capitol Hill. During the pandemic, she created a daily unscripted live program that reached more than 23 million viewers, connecting the public with medical experts and trusted information. Lindsey’s reporting has taken her across the world. She produced and hosted a documentary on child survival in India as an International Reporting Project fellow, covered international issues in Mexico, and taught digital journalism to reporters in Iraqi Kurdistan.

Her latest independent feature, “Is AI Ruining Music?”, includes perspectives from artists such as Rosanne Cash, Jackson Browne, and DJ CherishTheLuv, and has been featured by BBC Radio. She also scored the piece herself, drawing on her work as a singer-songwriter. Lindsey founded Blue Moves Media as a new model for independent, ethical AI journalism that helps global audiences understand and trust the technologies shaping their future.


Topics
Artificial Intelligence Cultural Diversity Digital Divide Digital Economy Education Emerging Technologies Ethics Human Rights Media
WSIS Action Lines
  • AL C3 logo C3. Access to information and knowledge
  • AL C8 logo C8. Cultural diversity and identity, linguistic diversity and local content
  • AL C9 logo C9. Media
  • AL C10 logo C10. Ethical dimensions of the Information Society

This keynote uses the lens of documentary journalism to surface firsthand perspectives from inside the music industry (C9), while addressing the ethical dimensions of AI in creative work (C10), the preservation of cultural identity and creative expression as AI reshapes music production (C8), and the democratizing potential of AI tools that expand access to music creation for those without traditional training or resources (C3).

 

Sustainable Development Goals
  • Goal 4 logo Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
  • Goal 8 logo Goal 8: Promote inclusive and sustainable economic growth, employment and decent work for all
  • Goal 10 logo Goal 10: Reduce inequality within and among countries
  • Goal 16 logo Goal 16: Promote just, peaceful and inclusive societies

This keynote examines how AI is reshaping creative work and livelihoods in the music industry (Goal 8), while exploring its potential to democratize music creation for those without access to traditional training or resources (Goals 4 and 10). It also raises urgent questions about consent, ownership, and the rights of creators in an AI-driven landscape (Goal 16).

 

GDC Objectives
  • Objective 2: Expand inclusion in and benefits from the digital economy for all
  • Objective 3: Foster an inclusive, open, safe and secure digital space that respects, protects and promotes human rights
  • Objective 5: Enhance international governance of artificial intelligence for the benefit of humanity
Links

https://lindseymastis.com/ai-music-mini-doc
https://www.linkedin.com/in/lindseymastis/
https://www.instagram.com/lindseymastis