Specific services to empower women entrepreneurs, helping them bridge the digital divide
Andalucia Emprende Fundación Pública Andaluza
Session 248
Great progress has been made in social and economic integration in recent decades. However, some gender differences still survive that make it difficult to recognise women´s contribution to the social, cultural and economic development of our communites.
When it comes to business, the gap between women and men is wider. Especially, in a key sector such as the ICT, it is necessary to let the presence of women in productive spaces show and highlight their ability to lead projects and add value.
Women-led business projects in general and, particularly, in new technologies, remain in the background and, when it is not the case, success stories are considered exceptional. This vision hinders the development of high-impact businesses for women, despite their potential, because there has not been a sufficient reinforcement and support of female talent.
For this reason, female entrepreneurs need specific services for the implementation and development of their business initiatives, that is to say, useful services to address the barriers they encounter in the entrepreneurship process, especially those arising from the cultural and social context. In short, services that allow women to take advantage of their own skills and abilities and apply them to develop their business projects.
From Andalusia Emprende, we want to strengthen women's entrepreneurship in strategic sectors such as the ICT. We promote networks made by public organizations and private companies, like the ones of ‘Extraordinary and Digitized’ with Cibervoluntarios Foundation, or ‘Gira Mujeres’ with Coca-Cola European Partners.
This session will focus on the keys to the design of useful services for women entrepreneurs in order to overcome the digital gap. We will discuss their barriers, opportunities, needs and demands. We will also talk about the training and acquisition of digital skills, plus initiatives that contribute to generating community and interconnection between women entrepreneurs and female companies.
Managing Director of Andalusia Emprende, a Public Foundation dedicates to fostering culture, entrepreneurial and business activity by providing support services to entrepreneurs and self-employed people, to help them creating and consolidating businesses and employments. Rosa has over twenty years of working experience at the highest levels of Government, non-profit and private organizations related to strategic partnerships and alliances, business modelling, communication and change management. In 2018 she was selected as one of the 300 Spanish opinion leaders that will promote the technological innovation and circular economy, in recognition to her leadership potential, social and community impact with public figures such as Barack Obama, Barry Barish, Christopher Pissarides or Bernardo Kilksberg.
One of the founders of Google outside USA since the early stages of the company. Has managed product and business at the company for 15 years as part of the world leadership team with worldwide responsibilities. Working in the transition from a local start up, to an IPO prepared company and to a highly efficient organization with an international presence. Her expertise includes business strategy, operations, high performance teams, business dev, culture, product monetization
and revenue acceleration, integration of acquired companies, change management, etc.
Independent Board Member in Europe and America of Traded and Non Traded companies, has also worked in the financial sector and the Telecom Industry, in US and Europe, for more than 14 years. Olga has lived in USA, Europe and Latam.
She has experience as senior advisor of different Funds, Start Ups, Private Equity and Venture Capital firms and is a member and investment panelist of Endeavor America.
Olga is an active coach and mentor of executives, entrepreneurs and women with experience of more than 15 years, in America, Asia and Europe.
After five years of legal practice, she started working in her first senior position in the Government as a Spain´s Director-General for Tourism in Spain (1992 -1995). Soon afterwards, she filled the position of Chief Executive of Spain’s Official School of Tourism (1995 – 2000). Her career continued as a Law professor at he alma mater (University of Rey Juan Carlos), where she took also charge of the Vice-Rectorate for International Relations and Development Cooperation until 2013. Since 2005, she has been Vice-President of the Via Visitors -Circle Jefferson International Association.
In 2013, she moved to New York to work as a Senior Advisor to UN Women. After a year as a gender advisor, she returned to Madrid, where she became the Director of the King Juan Carlos Foundation. Ana Maria has directed numerous development projects on capacity building, gender policies, governance, and economic empowerment of women. As a specialist in Africa, she has worked intensively on displaced women issues and interreligious dialogue in the region. Furthermore, in June 2011 she was awarded the “Women Together” prize by the United Nations in New York, in recognition to her career and, in particular, for her excellent work regarding women’s empowerment issues in developing countries. She is the author of many articles, book chapters, and books in the field of human rights, gender issues, development and equality. She has a Ph D Cum Laude in Social and Political Sciences at the Complutense University of Madrid. Master in NLP and Mentor for women and Coach and Design Thinking.
Ester Maestro is the current European Projects Coordinator at Cibervoluntarios Foundation (www.cibervoluntarios.org). Degree in Bilingual Executive Secretarial Studies from the University of Deusto (Bilbao, Spain), and completing a Master’s degree in Project Management, specialised in European Projects. In 2000 she started working for E-3 Futura Association, leading the PR relations Department of the Campus Party (www.campus-party.org) , from where Cibervoluntarios was created. She has been involved with the Cibervoluntarios movement since its start in 2001, and she has previously worked for the Foundation in different projects, mainly international and European.
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C4. Capacity building
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C7. ICT applications: benefits in all aspects of life — E-business
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C7. ICT applications: benefits in all aspects of life — E-employment
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Goal 5: Achieve gender equality and empower all women and girls
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Goal 17: Revitalize the global partnership for sustainable development
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