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Last Updated: 08.06.2012
 
ITU-AIBD-ABU Regional Workshop on "Digital Broadcasting: Opportunities, Business and Challenges  

The International Telecommunication Union (ITU), Asia-Pacific Institute for Broadcasting Development (AIBD) and the Asia-Pacific Broadcasting Union (ABU) are pleased to invite your organization to participate in ITU-AIBD-ABU Regional Workshop on “Digital Broadcasting: Opportunities, Business and Challenges” to be held at the Centara Grand, Central Plaza, Ladprao, Bangkok hotel from 26 to 28 May 2012.

The workshop will assist participants in understanding the various types of digital terrestrial television technology that are used around the world, ATSC, DTMB, DVB-T, ISDB-T, and T-DMB, future trends of HDTV, 3DTV, set-top boxes (STB) and digital TV receivers from a technical, commercial and regulatory perspective.

The workshop is addressed to Policy Makers, Regulators, Broadcast Engineers, Corporate Executives and Managers, i.e. middle-level managers, administrators and officials dealing with strategic planning for the introduction and business for Digital Terrestrial Television Broadcasting.

To register for this workshop, participants are kindly requested to register using the AIBD online registration system at http://www.aibd.org.my/ams, by 15 May 2012 at the latest. Please be informed that no fee is being applied for this workshop. Travel arrangements, accommodation should be made and borne by the participating Administration. For ease of reference, useful information for participants is available for download on this website. For further information about the workshop, please feel free to contact Mr. James Sinclair (james@aibd.org.my), Mr. Ahmed Nadeem (nadeem@abu.org.my) or Mr. Ashish Narayan (ashish.narayan@itu.int).

The ITU is pleased to provide partial fellowships to cover the daily subsistence allowance (DSA) to ITU Members from the Least Developed Countries (LDCs) and eligible Low-Income Countries (LICs) from Asia-Pacific region with preference to LDCs and subject to availability of funds. Applicants requesting for fellowship are required to submit the fellowship request form duly signed by their Administration together with the registration form no later than 13 May 2012.

AGENDA  

26 May 2012
Digital Terrestrial Television Broadcasting: An Introduction

08:30-09:00 Registration  
09:00-09:30 Opening Session  
  Dr. Eun-Ju Kim
Regional Director, ITU Regional Office for Asia and the Pacific
 
 
  • Welcome Remarks
Mr. James Sinclair
AIBD
 
 
  • Opening Remarks
Ms. Supinya Klangnarong
Commissioner, National Broadcasting and Telecommunications Commission, Thailand
 
09:30-09:45 Coffee break
09:45-11:00 SESSION 1: DIGITAL TERRESTRIAL TV BROADCASTING (DTTB) STANDARDS AND THEIR ENHANCEMENTS

Objective: To provide an overview of the DTTB standards currently in use worldwide.
  Mr. Masanori Kondo
Ministry of Internal Affairs and Communications, Japan
 
  Prof. Dr. Mingoo Kang
Hanshin University, the Republic of Korea
 
  Mr. Pascal Gelugne
ATDI South-Pacific Managing Director
 
11:00-12:00 SESSION 2: NEW MEDIA AND COMMERCIAL OPPORTUNITIES
Objective: To comprehend the new service and business opportunities offered by new technologies using the DTTB platform.
 
  Mr. Colin J Knowles
Director, Colin Knowles and Associates Pty Ltd.
 
  Mr. Simon Pryor
Newtec, Belgium
 
  Mr. Anopun Tajawanno
Cisco, Thailand
 
12:00-14:00 Lunch break
14:00-15:30 SESSION 3: DEVICES
Objective: To provide an overview on devices to facilitate viewing of enhanced DTTB services. Devices to be considered include TV displays, the set-top box, the PC/Tablet and mobile devices.
 
  Mr. Ashish Narayan
Advisor, ITU Regional Office for Asia and the Pacific
 
  Mr. Colin J Knowles
Director, Colin Knowles and Associates Pty Ltd.
 
  Ms. Sireerat Bunnag
Project Manager, ITU Regional Office for Asia and the Pacific
 
15:30-16:00 Coffee break
16:00-17:00 SESSION 4: TRANSITION TO DIGITAL TERRESTRIAL TV BROADCASTING - CASE STUDIES
Objective: To provide an overview on the ITU Transition to Digital Terrestrial Television Broadcasting model supported by progress on specific case studies from countries
 
  Mr. Oyuntsetseg Baasanjav
Officer, Information, Communications Technology and Post Authority (ICTPA), Mongolia
 
  Mr. Eric Li
Regional Manager, Broadcasting Solution, Asia-Pacific, Rohde & Schwarz Regional HQ, Singapore
 
   
   

27 May 2012
Transition to DTTB: Regulation

09:00-10:30 SESSION 5: POLICY AND REGULATION FOR DTTB
Objective: To introduce all the participants to policy and regulatory options drawing on experiences.
 
  Mr. Masanori Kondo
Ministry of Internal Affairs and Communications, Japan
  Prof. Dr. Sudharma Yoonaidharma
Dean, Law School, Thai Chamber of Commerce University, Thailand
 
  Mr. Ikmal Hisham
MCMC, Malaysia
 
10:30-11:00 Coffee break
11:00-12:30 SESSION 6: POLICY AND REGULATION TO BRIDGE THE 'DIGITAL DIVIDE' IN BROADCASTING AND BENEFIT FROM THE 'DIGITAL DIVIDEND' (PART 1)
Objective: To illustrate what the digital divide is and how policy and regulation can be used to minimize any impact a digital divide could create.
 
  Mr. Colin J Knowles
Director, Colin Knowles and Associates Pty Ltd.
 
12:30-14:00 Lunch break
14:00-15:30 SESSION 7: POLICY AND REGULATION TO BRIDGE THE 'DIGITAL DIVIDE' IN BROADCASTING AND BENEFIT FROM THE 'DIGITAL DIVIDEND' (PART 2)
Objective: To understand what the ‘Digital Dividend’ is and how this can be beneficial to Governments. The topic, through considering specific examples, will highlight how strategies can be implemented to optimize the ensuing benefit from harvesting spectrum.
 
  Mr. Ashish Narayan
Advisor, ITU Regional Office for Asia and the Pacific
 
15:30-16:00 Coffee break
16:00-17:00 SESSION 8: SYNERGIES BETWEEN GOVERNMENT POLICY AND BROADCASTERS NEEDS
Objective: A panel discussion on how the ITU Guidelines can help develop strategies to optimize the needs of Government and Broadcasters.
 
     
   
   

28 May 2012
Commercial Opportunities for DTTB

09:00-10:30 SESSION 9: MONETISATION OF DTTB - EXPERIENCES AND CASE STUDIES
Objective: To investigate the Free-To-Air (FTA) model compared to the Pay-To-View model. Can both co-exist in the same market? Participants will be introduced to both models and through a panel discussion experiences from different countries will be shared.
 
  Mr. Simon Pryor
Newtec, Belgium
 
10:30-11:00 Coffee break
11:00-12:30 SESSION 10: FUTURE TECHNOLOGIES - WHAT MAY BE NEXT?
Objective: To introduce all the participants to the various technological options currently available and what new technologies are on the horizon.
 
  Mr. Anopun Tajawanno
Cisco, Thailand
 
12:30-14:00 Lunch break
14:00-15:30 SESSION 11: PANEL DISCUSSION - HOW WILL NEW TECHNOLOGIES IMPACT BROADCASTERS (LARGE AND SMALL)
Objective: TTo explore how adopting the correct strategy for the transition to DTTB could help broadcasters optimize the benefits of the change.
 
     
     
     
15:30-16:00 CLOSING
 
  • Closing Remarks
Mr. Houlin Zhao
Deputy Secretary-General, ITU
 
     
   
   
At a Glance  

Dates:
26-28 May 2012

Registration Deadline:
15 May 2012

Fellowship Deadline:
13 May 2012

Location: Centara Grand Central Plaza, Bangkok

Organised by: ITU, AIBD, ABU

Target Audience:
 
  • Policy makers
  • Regulators
  • Broadcast engineers
  • Corporate executives and managers
  • Administrators and officials dealing with strategic planning for the introduction and business for digital terrestrial television broadcasting

Contact:
For detailed information, please contact
  • Mr. James Sinclair (james@aibd.org.my)
  • Mr. Ahmed Nadeem
    Asia-Pacific Broadcasting Union
    Email: nadeem@abu.org.my

    Tel: +60 3 2282 3108
    Fax: +60 3 2282 4606
  • Mr. Ashish Narayan
    ITU Regional Office for Asia and the Pacific
    Email: ashish.narayan@itu.int

    Tel: +66 2 574 9326
    Fax: +66 2 574 9328
     
ORGANISER  

Organised by:

 

 

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Digital Broadcasting: Opportunities Business and Challenges