AI Filmmaking: Navigating Creativity in the Generative Era

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Session 274

Monday, 6 July 2026 ∼ 14:00–14:45 (UTC+02:00) Physical (on-site) and Virtual (remote) participation Innovation Hub, ITU Montbrillant Building Interactive Session

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Physical (on-site) and Virtual (remote) participation

From Script to Screen

Generative AI is fundamentally rewriting the rules of video production. By lowering the barriers to entry, these tools are empowering a new wave of global creators and dismantling traditional industry gatekeeping. However, this rapid transformation also brings complex economic, ethical, and creative questions to the forefront of the media landscape.

Mr. Aaron Bhugobaun Co-Founder & Director of Creative Strategy Latent Aurum & Global Creative Security Community, UK Moderator

Aaron Bhugobaun is the Co-founder of the next-gen media company Latent Aurum, a Creative Technologist, and an AI Media Consultant with over a decade of experience modernising global workflows and working on major studio titles for Sony, Netflix, Disney, and Universal. Additionally, as the Studio Chair and Director of Creative Strategy at the Global Creative and Security Community (CG-SC) Media Association, Aaron champions responsible AI adoption across the industry while helping run one of the world's best-curated AI creative communities. He previously spent three years as Technical Production and AI Lead at Moonbug Entertainment, where he drove technical and business transformations that supported 9 billion monthly views and scaled content from YouTube to major streaming platforms.

Topics

Artificial Intelligence Digital Skills Media

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