Page 59 - Management of waste electrical and electronic equipment in Latin America Current situation and outlook
P. 59

Management of waste electrical and electronic equipment in
                                          Latin America: Current situation and outlook




                  One example of these efforts is    Figure 8: Cover of the Information Guide for Chile
                  Chile, which developed a  Guide    2020
                  for Communicators and Journalists
                  on Waste Electrical and Electronic
                  Equipment (WEEE) (Figure 8). This
                  informative guide aims to provide
                  the media with information, guid-
                  ance and simple guidelines on
                  environmental issues, particularly
                  WEEE. The document provides
                  communicators with content to help
                  them disseminate information on
                  this topic.





                                                     Source: https:// re siduoselec tronicosal .org/ wp -content/ uploads/
                                                     2020/ 11/ guia -para -comunicadores -y -periodistas -residuos
                                                     -aparatos -electricos -y -electronicos .pdf


                  All those participating developed awareness campaigns targeting the public and specific groups
                  such as children. These campaigns were conducted with the support of state institutions, private
                  companies and recyclers. Strategies included dissemination on social media, text messaging
                  and participation in municipal events.

                  Figure 9: Symbol designed to identify efforts   Costa Rica is an example of a country that
                  in Costa Rica related to WEEE and Bolsa de    developed several dissemination and
                  Cuido, which uses this symbol                 communication strategies to reach and
                                                                integrate different groups of people. One
                                                                such strategy involved designing a butterfly
                                                                symbol to represent WEEE management,
                                                                thereby enabling citizens to identify it. The
                                                                symbol is a butterfly called Raeelus-Ticus
                                                                (Figure 9), which is associated with Costa
                                                                Rica’s efforts to improve collaboration and
                                                                indicators in WEEE recovery and the circular
                                                                economy.













                  Sources: https:// www .ministeriodesalud .go .cr/
                  https:// circuito -raee -1 .my .canva .site/ octubre -2023 -nota -1


                  Another strategy employed by some countries was to organize WEEE collection days. Many
                  of these activities were supported by the country's environmental regulatory agency or the
                  PREAL project implementer. Research centres and the academia also provided support and
                  contributions. Collection days were held in Chile, Costa Rica, Ecuador, El Salvador, Panama,
                  Peru and Venezuela.





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