Page 66 - Citiverse Use Case Taxonomy Overview - Use Case Identification Track
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Transport and Mobility
                                                                                                                                                                       Horizon

      Immersive Mobility-as-a-Service                                                                                                                                       2




      Description                                               Example                                           Impacts                                      SDG Alignment
      Virtual world technologies such as AR can be              London is enhancing its multimodal
      integrated into MaaS platforms to create                  transportation system by integrating                   Reduced          Reduced User
      immersive wayfinding experiences and                      AR into MaaS platforms. Citymapper,                  Congestion             Friction
      enhance multimodal journey planning for                   a city navigation app tested an AR
      users navigating urban transport networks.                navigation prototype in London,
      Transport operators and city authorities can              allowing users to visualize their route                                    Increased                     Target 9.1
      use these platforms to deliver real-time virtual          using smartphones or AR glasses,                     Cost savings           Transit
      overlays that guide travelers through stations            improving user orientation and                                             Adoption
      and city streets while personalizing routes               comfort. This initiative allowed users
      based on preferences and accessibility needs.             to navigate the city more effectively by
                                                                                                                                           Improved
      IoT devices can provide live transport data to            layering digital information over the                Operational         Accessibility
                                                                                                                      efficiency
      continually update the AR environment and                 physical world. The goal was to make                                                                    Target 11.2
      improve accuracy. AI could be leveraged to                city navigation seamless, inclusive,
      predict service delays, optimize intermodal               and engaging, particularly for tourists
      transitions, and offer adaptive journey                   and users with accessibility needs.               Risk Level
      recommendations and GenAI could support a
      multi-lingual personalized interface.                                                                           Public safety                Low        Medium       High

                                                                                                                      Stakeholder acceptance       Low        Medium       High
      Key Technologies
                                                                                                                      Data privacy and security    Low        Medium       High
         Digital
          Twin      Metaverse        AR           VR           MR           GAI           AI          IoT
                                                                                                                      Financial/operational        Low        Medium       High


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