Page 570 - AI for Good Innovate for Impact

AI for Good Innovate for Impact

[1][2]. This loop—data ‐ persona adjustment ‐ strategy execution ‐ new data—allows the AI to
dynamically shift its persona and tactics to maximize the probability of a favorable outcome.
Integrated seamlessly with KT Commerce's platform, enhancing negotiation capabilities by
aligning real-time market prices with vendor responses [7].

(Short Version) AI personas in Nego-Wiz continually update by comparing live negotiation inputs
(e.g., partner’s last offer, market prices) stored in short-term memory against past outcomes
in long-term memory. A “Self-Reflection” agent re-evaluates which persona (cooperative,
competitive, neutral) best fits the evolving context. That persona then guides the “Actor” agent’s
responses, such as making a concession or holding firm. As each new offer or data point arrives,
the system re-scores and switches personas as needed, ensuring tactics adapt dynamically to
maximize success [4].

3. Aggregates and analyzes real-time data from diverse sources across the organization,
delivering unbiased, organization-wide insights and recommendations that reduce individual
bias, support data-driven negotiation strategies, and enable consistent, optimal decision-
making for all stakeholders.

Expected Benefits:

• The solution drastically reduces MD workload by automating price negotiation, allowing
MDs to focus on more strategic tasks.
• Enhanced Negotiation Outcomes: Access to comprehensive, organization-wide insights
allows for more strategic and effective negotiation strategies, leading to improved pricing,
higher success rates, and greater overall business value.
• Increased Efficiency and Productivity: Automating data analysis and insight generation
reduces manual effort, accelerates decision-making processes, and allows staff to focus
on higher-value tasks.
• Greater Transparency and Collaboration: Organization-wide data integration fosters
transparency and enables collaborative negotiation, ensuring all relevant perspectives
are considered and supporting more equitable business outcomes.
• Unbiased, Organization-Wide Decision-Making: By aggregating and analyzing real-time
data from diverse sources, the solution eliminates individual bias and delivers consistent,
data-driven insights, enabling all stakeholders to make optimal decisions that benefit the
entire organization.
• Continuous Improvement: The AI system learns from every negotiation, continuously
refining its recommendations and strategies, which leads to ongoing optimization of
negotiation processes and outcomes across the organization.

As a result, KT Commerce has successfully automated and optimized price negotiations,
leading to a significant reduction in negotiation time, better alignment of product pricing,
and negotiation success rate.

Partners

KT Commerce provides of 60,000+ annual transaction datasets and AI negotiation PoC
verification.
Korea University HI-AI Laboratory provided advisory and support for the development of core
technologies in artificial intelligence and natural language processing.

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