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AI for Good Innovate for Impact
Use Case- 2: AI-Powered Price Negotiation Solution (Nego-Wiz)
Organization: AI O2O
Country: Republic of Korea
Contact Person(s):
Haewon Kam / haewonkam@ o2o �kr
O2O Leaders Group / o2oteam@ o2o �kr
1 Use Case Summary Table
Item Details
Category Finances
Problem Traditional B2B procurement negotiations are complex, time-consum-
Addressed ing, and inconsistent, resulting in suboptimal business performance, high
management costs, and limited use of data and real-time insights.
Key Aspects of AI-powered negotiation chatting system automates and standardizes repet-
Solution itive negotiation tasks
• Real-time data analysis and benchmarking
• Adaptive negotiation personas for scenario-based strategies
• Integration with unified commerce platform
Technology AI price negotiation, chat system, procurement automation, NLP, data analyt-
Keywords ics, persona modeling
Data Availability Private (internal procurement and transaction data; no public repository)
Metadata (Type Text (negotiation logs, product descriptions), numerical (pricing, transaction
of Data) records), image (product images for benchmarking)
Model Training Utilizes large language models (LLMs) fine-tuned on procurement negotia-
and Fine-Tuning tion scenarios and enterprise transaction data. Adaptive persona logic for
negotiation strategies.
Testbeds or Pilot Pilot deployment within KT commerce’s transaction platform (2024.12
Deployments ~2025.03)
Beta Launch Currently applied in real business operations for procurement
negotiations(2025, 04)
Commercialization has been completed through a formal adop-
tion agreement, initially covering a subset of product categories;
expansion to encompass all transaction items of KT Commerce has been
confirmed(2025.06).
Code reposito- Not publicly available(internal proprietary solution)
ries
KT Commerce is a subsidiary of KT Corporation, South Korea’s largest and most prominent
telecommunications company, providing advanced digital commerce and AI-powered
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