Page 26 - Detecting deepfakes and generative AI: Report on standards for AI watermarking and multimedia authenticity workshop

Detecting deepfakes and generative AI: Report on standards for AI
watermarking and multimedia authenticity workshop

6 Session 4: Standards collaboration to overcome current gaps

in AI watermarking and multimedia authenticity

The session concluded the workshop by highlighting the main issues discussed and
identifying a way forward for global collaboration on the development of technical standards
for AI watermarking, multimedia authenticity, and deepfake detection that will consider the
requirements of both developed and developing economies to support safe, sustainable,
inclusive, and trustworthy generative AI.

Moderator: Alessandra Sala, Senior Director of AI and Data Science, Shutterstock

Speakers

• Bilel Jamoussi, Deputy Director of the ITU Telecommunication Standardization Bureau.
• Silvio Dulinsky, Deputy Secretary-General, International Organization for Standardization.
• Gilles Thonet, Deputy Secretary-General, International Electrotechnical Commission.
• Thomas Wiegand, Fraunhofer Heinrich Hertz Institute.
• Andrew Jenks, Director of Media Provenance, Microsoft, and Chair of C2PA.
• Leonard Rosenthol, Chief Architect, Adobe.
• Jon Geater, Chief Product and Technology Officer, DataTrails, and CoChair of the IETF
SCITT Working Group.

Figure 13: Discussion on Standards Collaboration in Session 4

Governments are already working towards setting policies, regulations, and codes of conduct
to address the challenges related to deepfakes and generative AI. Technical standards will play
an important role in supporting the policies and regulations being introduced by governments.
This was highlighted during discussions at both AI Governance Day and the workshop covered
by this report at the AI for Good Global Summit 2024.

To make progress as an industry as a whole, it was agreed to set up a multistakeholder standards
collaboration for AI watermarking, multimedia authenticity, and deepfake detection convened
by ITU under the World Standards Cooperation.

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