Page 29 - Detecting deepfakes and generative AI: Report on standards for AI watermarking and multimedia authenticity workshop

Detecting deepfakes and generative AI: Report on standards for AI
watermarking and multimedia authenticity workshop

Annex 2: Impact of Deepfakes

Table 1: Impact of Deepfakes

Who is
impacted? Types of impact
Dis – misinformation and
Reputation Financial manipulation of
information
Individual Intimidation Identity theft Attacks on politicians
Defamation Phishing Cyberbullying
Swapping of women Extortion
faces in pornographic Financial scams
images/videos

Organizational Brand reputation Stock price Fabricated court
Undermining trust manipulation evidence
Fraud Media manipulation
Fake news
Society wide News media manipulation
Impact on economic stability
Erosion of trust
Damage to democracy
Manipulation of elections
Damage to international relations
Damage to national security

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